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Optimize Your Sign Up Page By Going Passwordless

How passwordless can be an excellent approach to reduce user drops on the signup page with better UX practices.

Govind Malviya
Govind Malviya
February 10, 2021
2 min read

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Losing users on the signup page is wasting your marketing and growth budget because the signup page has a strong password requirement for ensuring security. If you remove complex password requirements, the user will use simple passwords that can be hacked easily. Balancing security and experience is the biggest challenge these days as People have a lot of options to try, and Hackers are ready if anything goes wrong.

Passwordless is a way to solve this dilemma, remove passwords means remove complex password requirement and security concerns both. To learn more about how and Why of passwordless authentication, read this - "Passwordless Authentication: Securing Digital Identity".

Let's talk about How passwordless can reduce the signup friction and how to make it more user friendly.

No Password complexity

In this tech era, we have a lot of online accounts on several apps, and the following password requirements are few examples to create a secure password:

  • Password must have eight lengths long
  • Password must have a small letter and a capital letter
  • Password must have number and symbols
  • User shouldn't use the same password before anywhere; otherwise, if that site's data get breached, the user's data will be breached here too
  • System will expire the password after a specific time
  • Next password must be different from the last 5 Passwords
  • User shouldn't save anywhere in plain text format

Seriously, this all need to do by users to keep their account safe on your app! Password Managers are a solution, but they have their issues, installing their extensions and software, Device sync available with paid plans only, and so on.

But Passwordless is the answer to it. It removes all password frictions and allows users to signup with a single click.

Unified Interface

The passwordless interface must be designed as a unified interface for authentication. Either use is new or existing, just let them use a single interface. If the user is new, internally create an account and log in and for registered users, start the user's session.

It allows users not to remember if they are already registered or not. It reduces the number of clicks too.

It can be implemented in mobile devices as one-tap authentication, which means the user needs to tap once and sign up the user and start the session.

Progressive Disclosure

It's impossible to ask for any other information with a unified interface because we don't know the user is new or existing. So we have to use Progressive Disclosure UX principle to ask for more details based on the user's existence in the system.

Progressive disclosure always reduces the complexity. User's love to enter without providing huge details.

Conclusion

Passwordless can be an excellent approach to reduce user drops on the signup page with better UX practices. The most significant friction on the signup page is too many details and Complex Passwords. Remove them. Users will love it.

On the signup page, you should include better messaging to motivate the user to sign up.


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Govind Malviya

Govind Malviya

Director of Product Development @ LoginRadius. Likes tech, reading/writing, founding things.

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