If you abandon your customers, your customers will abandon you. Digital transformation has put consumer choice at an all-time high. Companies are constantly looking for ways to increase conversion rates and promote brand loyalty. Creating a personalized customer journey starts with remembering who your customers are so that they feel more valued the longer they interact with your brand.
Have you ever had a website ask for personal information that made you say, “Why do you need to know that?” Customers may not always understand why certain information is necessary, which can cause a lack of trust between them and the company. Progressive profiling is a new feature of the LoginRadius Identity Platform that gradually gathers data from customers in an automated way.
Hydro Ottawa, the largest local electricity distribution company in eastern Ontario, is also a pioneer in the Canadian utility industry. It is the first utility company in Canada to offer a voice assistant skill through both Amazon Alexa and Google Home. By focusing on their customers’ needs, Hydro Ottawa has fully disrupted the Canadian utility industry for the better.
There is a growing emphasis on privacy concerns and regulations as more customer interactions move online. As a result, the way that companies handle and protect consumer data privacy has become less of a constraint and more of a competitive differentiator.
By implementing LoginRadius, Rede Gazeta now have an even better understanding of what their readers are interested in, and can devote their time into generating quality content that their users want to read rather than worrying about maintaining and updating their registration pages.
Nowadays, consumer expectations are higher than ever, and the ability to catch and keep their attention has become the focus for many small and large retailers alike. The central question that all retail and consumer goods customers are facing is: How do we attract new customers while making sure that we keep things interesting enough for our current customers?