Author Archive

Alice Liang

Alice Liang

Alice is a Product Marketing Specialist at LoginRadius, a leading Customer Identity Management platform. She joined LoginRadius in 2014 as a Customer Success Manager and has had extensive experience in customer implementations. She has a BA in Psychology and a Master's degree in International Marketing.

Here are my most recent posts

Presenting: Progressive Profiling from LoginRadius

Have you ever had a website ask for personal information that made you say, “Why do you need to know that?” Customers may not always understand why certain information is necessary, which can cause a lack of trust between them and the company. Progressive profiling is a new feature of the LoginRadius Identity Platform that gradually gathers  data from customers in an automated way.

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Epic or Fail: Winners and Losers in Customer Data Security

Last year saw some of the largest, most trusted companies like Facebook, Google+, T-Mobile, and Under Armour experience massive customer data breaches. The number and scale of data breaches each year affects companies across every industry and shows no signs of slowing down.

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Customer Spotlight – Hydro Ottawa

Hydro Ottawa, the largest local electricity distribution company in eastern Ontario, is also a pioneer in the Canadian utility industry. It is the first utility company in Canada to offer a voice assistant skill through both Amazon Alexa and Google Home. By focusing on their customers’ needs, Hydro Ottawa has fully disrupted the Canadian utility industry for the better.

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Top 3 Things for an Effective Company Privacy Structure

There is a growing emphasis on privacy concerns and regulations as more customer interactions move online. As a result, the way that companies handle and protect consumer data privacy has become less of a constraint and more of a competitive differentiator.

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4 Barriers to Building a Digital Business and How to Overcome Them

More and more companies are beginning their journeys towards digital transformation. Even industries that have always been solely focused on growing and expanding their existing business models are joining the movement. But this transformation doesn’t come without obstacles.

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Digital Transformation – Everyone Else Is Doing It, Are You?

In this era of digitalization, where consumers and companies alike are moving more and more towards online experiences and transactions, where does your company land in terms of your digital progress? Going digital has become a race, and it has becoming an ongoing challenge for companies to make sure that they are ahead of the pack.

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BroadcastMed, a LoginRadius Customer Success Story

For over 20 years, BroadcastMed has been innovating digital strategies for healthcare providers and organizations. They work with the best brands in healthcare to help them develop and deliver relevant video-based learning content for physicians and other healthcare professionals.

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