Author Archive

Alice Liang

Alice Liang

Alice is a Product Marketing Manager at LoginRadius, a leading Customer Identity Management platform. She joined LoginRadius in 2014 as a Customer Success Manager and has had extensive experience in customer implementations. She has a BA in Psychology and a Master's degree in International Marketing.

Here are my most recent posts

How Risk-Based Authentication Creates a Frictionless Customer Experience

Failing to securely identify customers when they log in to digital assets is something that all modern organizations fear. Likewise, customers are paying more attention to the risks inherent in the global digital landscape. Businesses and customers alike are more aware than ever that traditional password-only login methods don’t provide enough security for today’s digital needs.

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Streamline Customer Experience with Role Management

Role management is typically part of a user registration system. With it, you can easily define roles for your customers and control access to portions of your digital properties.
With LoginRadius Role Management, you can customize and define your customers’ roles, including the default role, and what each role can access.

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Data Export: Access and Export Customer Data with LoginRadius

With the LoginRadius Identity Platform, you can store, organize, and integrate your customer data to seamlessly feed into other systems you may be using. While LoginRadius helps you store and manage your customer data, your company maintains complete ownership of what you do with that data and how you use it.

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BYOI: Bring Your Own Identity with LoginRadius SSO Identity Providers

Using LoginRadius as your identity provider, you can provide your customers with seamless one-click (single sign-on) access to a number of applications. LoginRadius integrates your OAuth 2 client with LoginRadius. OAuth 2.0 (RFC 6749) is a set of standardized flows that allow you to use LoginRadius as an identity provider for your services. This setup allows customers to seamlessly log in to your application using a standard procedure.

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Presenting: Progressive Profiling from LoginRadius

Have you ever had a website ask for personal information that made you say, “Why do you need to know that?” Customers may not always understand why certain information is necessary, which can cause a lack of trust between them and the company. Progressive profiling is a new feature of the LoginRadius Identity Platform that gradually gathers  data from customers in an automated way.

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Epic or Fail: Winners and Losers in Customer Data Security

Last year saw some of the largest, most trusted companies like Facebook, Google+, T-Mobile, and Under Armour experience massive customer data breaches. The number and scale of data breaches each year affects companies across every industry and shows no signs of slowing down.

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Customer Spotlight – Hydro Ottawa

Hydro Ottawa, the largest local electricity distribution company in eastern Ontario, is also a pioneer in the Canadian utility industry. It is the first utility company in Canada to offer a voice assistant skill through both Amazon Alexa and Google Home. By focusing on their customers’ needs, Hydro Ottawa has fully disrupted the Canadian utility industry for the better.

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Top 3 Things for an Effective Company Privacy Structure

There is a growing emphasis on privacy concerns and regulations as more customer interactions move online. As a result, the way that companies handle and protect consumer data privacy has become less of a constraint and more of a competitive differentiator.

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