Author Archive

Alice Liang

Alice Liang

Alice is a Product Marketing Manager at LoginRadius, a leading Customer Identity Management platform. She joined LoginRadius in 2014 as a Customer Success Manager and has had extensive experience in customer implementations. She has a BA in Psychology and a Master's degree in International Marketing.

Here are my most recent posts

What is CIAM? – Discover the benefits

Customer identity and access management (CIAM) is taking over the customer login experience. There’s more at stake than just registration and authentication. If all you’re getting from your customers when they log in is an email address to send newsletters and passwords, you’re missing out on a host of benefits. In this article, we explain how CIAM 2.0 can help your business face the future head-on.

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How Risk-Based Authentication Creates a Frictionless Customer Experience

Failing to securely identify customers when they log in to digital assets is something that all modern organizations fear. Likewise, customers are paying more attention to the risks inherent in the global digital landscape. Businesses and customers alike are more aware than ever that traditional password-only login methods don’t provide enough security for today’s digital needs.

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Streamline Customer Experience with Role Management

Role management is typically part of a user registration system. With it, you can easily define roles for your customers and control access to portions of your digital properties.
With LoginRadius Role Management, you can customize and define your customers’ roles, including the default role, and what each role can access.

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Data Export: Access and Export Customer Data with LoginRadius

With the LoginRadius Identity Platform, you can store, organize, and integrate your customer data to seamlessly feed into other systems you may be using. While LoginRadius helps you store and manage your customer data, your company maintains complete ownership of what you do with that data and how you use it.

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BYOI: Bring Your Own Identity with LoginRadius SSO Identity Providers

Using LoginRadius as your identity provider, you can provide your customers with seamless one-click (single sign-on) access to a number of applications. LoginRadius integrates your OAuth 2 client with LoginRadius. OAuth 2.0 (RFC 6749) is a set of standardized flows that allow you to use LoginRadius as an identity provider for your services. This setup allows customers to seamlessly log in to your application using a standard procedure.

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Webinar: 5 Steps to Improving the Omnichannel Customer Journey

If you abandon your customers, your customers will abandon you. Digital transformation has put consumer choice at an all-time high. Companies are constantly looking for ways to increase conversion rates and promote brand loyalty. Creating a personalized customer journey starts with remembering who your customers are so that they feel more valued the longer they interact with your brand.

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Presenting: Progressive Profiling from LoginRadius

Have you ever had a website ask for personal information that made you say, “Why do you need to know that?” Customers may not always understand why certain information is necessary, which can cause a lack of trust between them and the company. Progressive profiling is a new feature of the LoginRadius Identity Platform that gradually gathers  data from customers in an automated way.

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Customer Spotlight – Hydro Ottawa

Hydro Ottawa, the largest local electricity distribution company in eastern Ontario, is also a pioneer in the Canadian utility industry. It is the first utility company in Canada to offer a voice assistant skill through both Amazon Alexa and Google Home. By focusing on their customers’ needs, Hydro Ottawa has fully disrupted the Canadian utility industry for the better.

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Top 3 Things for an Effective Company Privacy Structure

There is a growing emphasis on privacy concerns and regulations as more customer interactions move online. As a result, the way that companies handle and protect consumer data privacy has become less of a constraint and more of a competitive differentiator.

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