Archive for the ‘customer experience’ Category

3 Reasons Why B2C Enterprises Should Use Single Sign-on Authentication

Single sign-on authentication, or SSO, is becoming more commonplace as the digital revolution continues to evolve. With numerous benefits for customers and companies alike, SSO helps streamline user experience, aid movement between applications and services, and secure the transfer of pertinent information about customers between organizations.

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What Is Single Sign-On (SSO)?

The question “what is single sign-on?” is one we get asked a lot. To understand this solution, consider an analogy: “Imagine going to the mall, and at each store you must register with the store for your first purchase. Then, every time after that, you have to prove who you are to buy something.”

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How Risk-Based Authentication Creates a Frictionless Customer Experience

Failing to securely identify customers when they log in to digital assets is something that all modern organizations fear. Likewise, customers are paying more attention to the risks inherent in the global digital landscape. Businesses and customers alike are more aware than ever that traditional password-only login methods don’t provide enough security for today’s digital needs.

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Streamline Customer Experience with Role Management

Role management is typically part of a user registration system. With it, you can easily define roles for your customers and control access to portions of your digital properties.
With LoginRadius Role Management, you can customize and define your customers’ roles, including the default role, and what each role can access.

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BYOI: Bring Your Own Identity with LoginRadius SSO Identity Providers

Using LoginRadius as your identity provider, you can provide your customers with seamless one-click (single sign-on) access to a number of applications. LoginRadius integrates your OAuth 2 client with LoginRadius. OAuth 2.0 (RFC 6749) is a set of standardized flows that allow you to use LoginRadius as an identity provider for your services. This setup allows customers to seamlessly log in to your application using a standard procedure.

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CIAM Continues to Draw Attention as Akamai Acquires Janrain

In the past few years, customer identity and access management (CIAM) has been recognized as an independent solution, particularly compared to enterprise IAM. This recognition comes from both analyst firms and from some major acquisitions happening in the space.

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Looking for a Gigya Alternative? Try LoginRadius, a Superior and Modern Identity Platform

The customer identity space is in a dynamic phase, with lots of activity around mergers and acquisitions (M&A) and investment. One notable event was the SAP acquisition of Gigya in late 2017. Now that a year has gone by, existing Gigya contracts are ending. Engineers are probably thinking that everything’s fine and that not much has changed with their customer identity solution. But as a leader, you should be worried. The Gigya technology may not have changed (yet) but the company that delivers it has changed significantly.

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Presenting: Progressive Profiling from LoginRadius

Have you ever had a website ask for personal information that made you say, “Why do you need to know that?” Customers may not always understand why certain information is necessary, which can cause a lack of trust between them and the company. Progressive profiling is a new feature of the LoginRadius Identity Platform that gradually gathers  data from customers in an automated way.

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Best Practices for Choosing Good Security Questions

Security questions can add an extra layer of certainty to your authentication process. Security questions are an alternative way of identifying your customers when they have forgotten their password, entered the wrong credentials too many times, or tried to log in from an unfamiliar device or location.

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