In the past few years, customer identity and access management (CIAM) has been recognized as an independent solution, particularly compared to enterprise IAM. This recognition comes from both analyst firms and from some major acquisitions happening in the space.
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If you abandon your customers, your customers will abandon you. Digital transformation has put consumer choice at an all-time high. Companies are constantly looking for ways to increase conversion rates and promote brand loyalty. Creating a personalized customer journey starts with remembering who your customers are so that they feel more valued the longer they interact with your brand.
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The customer identity space is in a dynamic phase, with lots of activity around mergers and acquisitions (M&A) and investment. One notable event was the SAP acquisition of Gigya in late 2017. Now that a year has gone by, existing Gigya contracts are ending. Engineers are probably thinking that everything’s fine and that not much has changed with their customer identity solution. But as a leader, you should be worried. The Gigya technology may not have changed (yet) but the company that delivers it has changed significantly.
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Have you ever had a website ask for personal information that made you say, “Why do you need to know that?” Customers may not always understand why certain information is necessary, which can cause a lack of trust between them and the company. Progressive profiling is a new feature of the LoginRadius Identity Platform that gradually gathers data from customers in an automated way.
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Security questions can add an extra layer of certainty to your authentication process. Security questions are an alternative way of identifying your customers when they have forgotten their password, entered the wrong credentials too many times, or tried to log in from an unfamiliar device or location.
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Google has been fined a record €50 million by a French regulator for failing to properly inform users how their data is being collected and used. This fine is the largest to come from European legislation that went into effect in 2018. The European Union’s new privacy law, called the General Data Protection Regulation (GDPR), gives its citizens more control over their data and how companies use it.
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Last year saw some of the largest, most trusted companies like Facebook, Google+, T-Mobile, and Under Armour experience massive customer data breaches. The number and scale of data breaches each year affects companies across every industry and shows no signs of slowing down.
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Many people use their email addresses and a small set of passwords (or even just one password) to log in to their online accounts. Unfortunately, this means that any hacker with your email address already has half your login details. Add in numerous password breaches from big-name digital service providers and you have a recipe for disaster.
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Are usernames and passwords really the best way to protect your customers? Check out this infographic and learn about the new technologies and authentication methods that are replacing passwords.
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Many security-minded businesses use multi-factor authentication to verify customers’ identities. The most familiar method is to send customers a code by SMS text message, which the customer then enters on the website or app. But what if you are traveling and don’t have cell phone service? You have a few other options for authenticating yourself. Just make sure to set them up before you travel!
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