A perfect CIAM platform needs to be able to integrate more than just people. There are lots of identity-filled business processes and practices, and in the future the number of these is only set to grow. A well-designed customer identity solution connects all native and third-party applications that handle customer data.
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Customer identity and access management (CIAM) is taking over the customer login experience. There’s more at stake than just registration and authentication. If all you’re getting from your customers when they log in is an email address to send newsletters and passwords, you’re missing out on a host of benefits. In this article, we explain how CIAM 2.0 can help your business face the future head-on.
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Failing to securely identify customers when they log in to digital assets is something that all modern organizations fear. Likewise, customers are paying more attention to the risks inherent in the global digital landscape. Businesses and customers alike are more aware than ever that traditional password-only login methods don’t provide enough security for today’s digital needs.
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With the LoginRadius Identity Platform, you can store, organize, and integrate your customer data to seamlessly feed into other systems you may be using. While LoginRadius helps you store and manage your customer data, your company maintains complete ownership of what you do with that data and how you use it.
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Using LoginRadius as your identity provider, you can provide your customers with seamless one-click (single sign-on) access to a number of applications. LoginRadius integrates your OAuth 2 client with LoginRadius. OAuth 2.0 (RFC 6749) is a set of standardized flows that allow you to use LoginRadius as an identity provider for your services. This setup allows customers to seamlessly log in to your application using a standard procedure.
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Societies are becoming more digitized. This makes collecting consumer data — such as name, age, and email address — a vital element for businesses. Potentially adding to the stress is the California Consumer Privacy Act (CCPA) which comes into effect on January 1st, 2020. With technology, LoginRadius can help your business avoid large legal and publicity mishaps.
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Traditional identity management is no longer enough to serve consumers. This should really go without saying. After all, internal management systems were originally built to manage employee identities, and their expectations of a good user experience does not necessarily align with customer expectations. It also doesn’t help that the needs of consumers are growing with every passing year, and internal identity management systems are not built to keep up.
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In the past few years, customer identity and access management (CIAM) has been recognized as an independent solution, particularly compared to enterprise IAM. This recognition comes from both analyst firms and from some major acquisitions happening in the space.
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If you abandon your customers, your customers will abandon you. Digital transformation has put consumer choice at an all-time high. Companies are constantly looking for ways to increase conversion rates and promote brand loyalty. Creating a personalized customer journey starts with remembering who your customers are so that they feel more valued the longer they interact with your brand.
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The customer identity space is in a dynamic phase, with lots of activity around mergers and acquisitions (M&A) and investment. One notable event was the SAP acquisition of Gigya in late 2017. Now that a year has gone by, existing Gigya contracts are ending. Engineers are probably thinking that everything’s fine and that not much has changed with their customer identity solution. But as a leader, you should be worried. The Gigya technology may not have changed (yet) but the company that delivers it has changed significantly.
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