Archive for the ‘Industry News’ Category

What is the California Consumer Privacy Act?

Societies are becoming more digitized. This makes collecting consumer data — such as name, age, and email address — a vital element for businesses. Potentially adding to the stress is the California Consumer Privacy Act (CCPA) which comes into effect on January 1st, 2020. With technology, LoginRadius can help your business avoid large legal and publicity mishaps.

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How Customer Profiling Drives Growth for Your Business

Gain deeper insights into your customers by building rich customer profiles from your first-party data. For many businesses, understanding their customer base is the biggest challenge. It’s also typically their priority #1 task. After all, knowing exactly what your customers want is the most valuable asset your marketing team can have.

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IAM vs. CIAM: Which Solution is Right For You?

Traditional identity management is no longer enough to serve consumers. This should really go without saying. After all, internal management systems were originally built to manage employee identities, and their expectations of a good user experience does not necessarily align with customer expectations. It also doesn’t help that the needs of consumers are growing with every passing year, and internal identity management systems are not built to keep up.

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CIAM Continues to Draw Attention as Akamai Acquires Janrain

In the past few years, customer identity and access management (CIAM) has been recognized as an independent solution, particularly compared to enterprise IAM. This recognition comes from both analyst firms and from some major acquisitions happening in the space.

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Webinar: 5 Steps to Improving the Omnichannel Customer Journey

If you abandon your customers, your customers will abandon you. Digital transformation has put consumer choice at an all-time high. Companies are constantly looking for ways to increase conversion rates and promote brand loyalty. Creating a personalized customer journey starts with remembering who your customers are so that they feel more valued the longer they interact with your brand.

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Looking for a Gigya Alternative? Try LoginRadius, a Superior and Modern Identity Platform

The customer identity space is in a dynamic phase, with lots of activity around mergers and acquisitions (M&A) and investment. One notable event was the SAP acquisition of Gigya in late 2017. Now that a year has gone by, existing Gigya contracts are ending. Engineers are probably thinking that everything’s fine and that not much has changed with their customer identity solution. But as a leader, you should be worried. The Gigya technology may not have changed (yet) but the company that delivers it has changed significantly.

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Presenting: Progressive Profiling from LoginRadius

Have you ever had a website ask for personal information that made you say, “Why do you need to know that?” Customers may not always understand why certain information is necessary, which can cause a lack of trust between them and the company. Progressive profiling is a new feature of the LoginRadius Identity Platform that gradually gathers  data from customers in an automated way.

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Best Practices for Choosing Good Security Questions

Security questions can add an extra layer of certainty to your authentication process. Security questions are an alternative way of identifying your customers when they have forgotten their password, entered the wrong credentials too many times, or tried to log in from an unfamiliar device or location.

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Why Google Was Fined €50 Million for GDPR Violations

Google has been fined a record €50 million by a French regulator for failing to properly inform users how their data is being collected and used. This fine is the largest to come from European legislation that went into effect in 2018. The European Union’s new privacy law, called the General Data Protection Regulation (GDPR), gives its citizens more control over their data and how companies use it.

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How Do I Know If My Email Has Been Leaked in a Data Breach?

Many people use their email addresses and a small set of passwords (or even just one password) to log in to their online accounts. Unfortunately, this means that any hacker with your email address already has half your login details. Add in numerous password breaches from big-name digital service providers and you have a recipe for disaster.

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