Societies are becoming more digitized. This makes collecting consumer data — such as name, age, and email address — a vital element for businesses. Potentially adding to the stress is the California Consumer Privacy Act (CCPA) which comes into effect on January 1st, 2020. With technology, LoginRadius can help your business avoid large legal and publicity mishaps.
Traditional identity management is no longer enough to serve consumers. This should really go without saying. After all, internal management systems were originally built to manage employee identities, and their expectations of a good user experience does not necessarily align with customer expectations. It also doesn’t help that the needs of consumers are growing with every passing year, and internal identity management systems are not built to keep up.
In the past few years, customer identity and access management (CIAM) has been recognized as an independent solution, particularly compared to enterprise IAM. This recognition comes from both analyst firms and from some major acquisitions happening in the space.
If you abandon your customers, your customers will abandon you. Digital transformation has put consumer choice at an all-time high. Companies are constantly looking for ways to increase conversion rates and promote brand loyalty. Creating a personalized customer journey starts with remembering who your customers are so that they feel more valued the longer they interact with your brand.
The customer identity space is in a dynamic phase, with lots of activity around mergers and acquisitions (M&A) and investment. One notable event was the SAP acquisition of Gigya in late 2017. Now that a year has gone by, existing Gigya contracts are ending. Engineers are probably thinking that everything’s fine and that not much has changed with their customer identity solution. But as a leader, you should be worried. The Gigya technology may not have changed (yet) but the company that delivers it has changed significantly.
Have you ever had a website ask for personal information that made you say, “Why do you need to know that?” Customers may not always understand why certain information is necessary, which can cause a lack of trust between them and the company. Progressive profiling is a new feature of the LoginRadius Identity Platform that gradually gathers data from customers in an automated way.