The concept of human identity stretches back thousands of years into unrecorded history. Long before our identities were digitized and stored in databases, we used language, objects, and documents to represent and confirm our individuality.
Traditional password-and-username authentication can leave users vulnerable. In 2010 Christopher Chaney, a celebrity obsessed cyber-stalker, got hold of a number of celebrity emails. Using data gleaned from social media and Wikipedia, he successfully guessed the passwords to over 50 personal email accounts belonging to famous women, including Scarlett Johansson, Mila Kunis, and Christina Aguilera.
In January of 2019, Akamai acquired Janrain and rebranded their CIAM solution as “Identity Cloud,” a platform designed to improve security access controls and identity management. Before the purchase price was revealed, Forrester predicted it would be in the $250M–$275M range (based on an estimation of Janrain’s annual revenue). In reality, the sale price was $125M—roughly half of Forrester’s estimate.
Single sign-on authentication, or SSO, is becoming more commonplace as the digital revolution continues to evolve. With numerous benefits for customers and companies alike, SSO helps streamline user experience, aid movement between applications and services, and secure the transfer of pertinent information about customers between organizations.
A perfect CIAM platform needs to be able to integrate more than just people. There are lots of identity-filled business processes and practices, and in the future the number of these is only set to grow. A well-designed customer identity solution connects all native and third-party applications that handle customer data.
Customer identity and access management (CIAM) is taking over the customer login experience. There’s more at stake than just registration and authentication. If all you’re getting from your customers when they log in is an email address to send newsletters and passwords, you’re missing out on a host of benefits. In this article, we explain how CIAM 2.0 can help your business face the future head-on.