Michael Komasinski, the President of EMEA for Merkle, a global data-driven performance marketing agency, was recently interviewed by ExchangeWire. In the interview he discussed the challenges of the upcoming GDPR regulations, why a customer-centric approach is key, as well as future trends we can expect to see in 2018.
In case you haven’t heard yet, millions of users unknowingly handed over their personal information to an outside company through Facebook. What about privacy settings? Unfortunately, due to a Facebook policy at the time, the company was able to obtain data from 50 million Facebook users without their permission.
Did you hear about the Facebook Data Breach? Actually it wasn’t a data breach. According to the reports, the personal information of over 50 million Facebook users was freely provided and then handed over to a third party without permission – is that scarier? In a nutshell, what happened is that a social engineering company (Cambridge Analytics)
Privacy initiatives are on the rise. First with the GDPR, and now with a proposed California Consumer Privacy Act. The potential ballot initiative will apply to all businesses that use customer data for commercial purposes. The initiative was first proposed in September 2017, and could potentially become an enormous issue for businesses that use or re-sell customer data.
By now you’ve all heard about the latest cybersecurity threats, “Spectre” and “Meltdown”. If you haven’t I don’t blame you. Most people see this as yet another event in an ongoing cascade of cybersecurity threats that seem to come with increasing regularity.