How Customer Identity Solution Drives Digital eCommerce Success

Learn how a CIAM solution paves the path for an eCommerce business success and why enterprises thinking to step into the eCommerce world should leverage a cutting-edge CIAM solution.

Vishal Sharma
Vishal Sharma
July 10, 2021
4 min read

7 Best Marketing Emails to Attract Consumers Right Away

Even in this day and age of social media marketing, email marketing remains among the best marketing tools to attract and grow your customer base. This article outlines the seven most effective types of marketing emails that your sales prospects would love to see in their mailbox.

Deependra Singh
Deependra Singh
March 30, 2021
7 min read

Growth Hacking: What it is and How SaaS Businesses Can Use it to Optimize Growth

Growth hacking has become an essential factor in a start-up or business marketing to ensure that it can kick start earning revenue. However, the question lies in how to begin. The very first step that you need to take is to study your target consumer.

Shachindra Saxena
Shachindra Saxena
March 30, 2021
7 min read

Thinking Beyond the Pandemic: How to Make Marketing Plans After Coronavirus

B2B marketing post-COVID focuses more on the digitization of businesses where consumers are now reached via web articles, digital ads, emails, videos, and virtual presentations. There is much emphasis on fostering better connections, and delivering relevant content to build long-term relationships.

Sudhanshu Agarwal
Sudhanshu Agarwal
March 25, 2021
5 min read

8 Effective Communication Strategies for Internal Alignment and Growth in 2021

Internal communication can be defined as the key to delivering excellent customer and employee experiences. Besides the broader day-to-day function of facilitating employee interaction, internal communication strategies also involve employing a standard, agreed-upon style and mode of language about a company and its products communicated to the outside world.

Yash Rathi
Yash Rathi
March 24, 2021
5 min read

How to Drive in the Highest Quality Leads in 2021 with Content and SEO

When it comes to digital marketing, SEO and lead generation techniques go hand in hand. As long as your content is SEO-friendly, you are bound to generate leads in one way or the other. The basic step to follow is to create high-quality content paired with the right SEO practices to generate leads for your business in no time.

Deependra Singh
Deependra Singh
March 23, 2021
7 min read

20 Content Ideas for Most Engaging B2B LinkedIn Posts

Content on LinkedIn makes all the difference to the promotion of a brand. It can make or break one's presence on LinkedIn. Therefore, it is essential to figure out the tone of LinkedIn posts, depending on the target demographic.

Srishti Singh
Srishti Singh
March 19, 2021
7 min read

Why is Consumer Onboarding Critical for Startups

consumer Onboarding is a process that involves all aspects of introducing a new consumer to your organization's products and services. Its purpose is to make sure that your consumer is well trained on how to use your product and get the most out of it.

Sudhanshu Agarwal
Sudhanshu Agarwal
March 18, 2021
3 min read

How Customer Retention Can Help Businesses Grow

Customer retention can be seen as a company's ability to maintain its existing customers by establishing strong relationships with them. Today, more people are planning to invest in start-ups, making it necessary for entrepreneurs to improve customer retention as a top-most goal.

Yash Rathi
Yash Rathi
March 15, 2021
6 min read

Why Is Customer Relationship Important for Every Business in 2021

Positive customer relations help you connect with your customers on a much more personal level. When you connect with the target audience deeply, you are much more likely to understand their requirements, resolve their problems, and create a sense of mutual understanding.

Rakesh Soni
Rakesh Soni
February 26, 2021
6 min read
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