Today's world is increasingly clamoring for authenticity. Companies, especially brands, are being held accountable to consumers' demands and judgments about their sincerity. To many people, authenticity is more important than hope.
Choosing the right product marketing strategy can assist you in taking your product to the next level. Read this detailed article to find out how your company can benefit by adopting an effective product marketing strategy.
Agile Marketing is an alternative form of marketing that involves the use of tangible data and analytics to find opportunities for an increase in revenue or a search for solutions in real-time. The characteristic feature of this kind of marketing is that a team of developers and marketing personnel will focus on high-value projects.
Twitter accounts are becoming quite popular, with 82% of companies using Twitter for B2B marketing. Here are some ways to use this network to capitalize on new partnerships and customer relationships. Read this blog also to learn how to create a solid B2B Twitter marketing plan.
Video testimonials offer more credibility than text-based reviews. They are much more effective in educating your target audience and increasing their trust in your brand. So, start focusing more on video testimonials instead of investing resources for developing text-based marketing collaterals. With time, you will get better at it and see an increase in sales.
Whether it is B2C or B2B lead generation, anyone interested in what you have to offer becomes part of the target audience. However, there are a few differences between B2B and B2C lead generation, especially in terms of the approach and buying process. In this article, we take a closer look at what exactly B2B lead generation is and tips for 2021.
Content on LinkedIn makes all the difference to the promotion of a brand. It can make or break one's presence on LinkedIn. Therefore, it is essential to figure out the tone of LinkedIn posts, depending on the target demographic.
Customer Onboarding is a crucial phase that comprises the user's entire lifecycle. The best onboarding experiences allow users to reach their magic moment quickly; for long-term success, they even set up new users.