The pandemic has also transformed Public Relations in ways that were hard to predict previously. Driven by trends like remote working, communications have undergone a significant metamorphosis. Can companies continue to pursue the traditional form of PR and risk falling behind their brand-building processes? Let’s find out.
Internal communication can be defined as the key to delivering excellent customer and employee experiences. Besides the broader day-to-day function of facilitating employee interaction, internal communication strategies also involve employing a standard, agreed-upon style and mode of language about a company and its products communicated to the outside world.
Customer retention can be seen as a company's ability to maintain its existing customers by establishing strong relationships with them. Today, more people are planning to invest in start-ups, making it necessary for entrepreneurs to improve customer retention as a top-most goal.
Historically, organizations were more focused on managing and facilitating consumers' to be on top of everything. However, in the past couple of years, the paradigm has shifted from working as the facilitator to acting as a consultant and driving consumer engagement.