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Yash Rathi

Yash Rathi

Analog by Birth - Digital by Choice, Director-Client Success at LoginRadius, Technology and fitness enthusiast, Quick Learner, Active Cyclist, loves challenges.

Three Unique PR Trends to Consider in 2021

The pandemic has also transformed Public Relations in ways that were hard to predict previously. Driven by trends like remote working, communications have undergone a significant metamorphosis. Can companies continue to pursue the traditional form of PR and risk falling behind their brand-building processes? Let’s find out.

Yash Rathi
Yash Rathi
April 22, 2021
3 min read

8 Effective Communication Strategies for Internal Alignment and Growth in 2021

Internal communication can be defined as the key to delivering excellent customer and employee experiences. Besides the broader day-to-day function of facilitating employee interaction, internal communication strategies also involve employing a standard, agreed-upon style and mode of language about a company and its products communicated to the outside world.

Yash Rathi
Yash Rathi
March 24, 2021
5 min read

How Customer Retention Can Help Businesses Grow

Customer retention can be seen as a company's ability to maintain its existing customers by establishing strong relationships with them. Today, more people are planning to invest in start-ups, making it necessary for entrepreneurs to improve customer retention as a top-most goal.

Yash Rathi
Yash Rathi
March 15, 2021
6 min read

How to Shift Focus From Consumer Management to Consumer Engagement

Historically, organizations were more focused on managing and facilitating consumers' to be on top of everything. However, in the past couple of years, the paradigm has shifted from working as the facilitator to acting as a consultant and driving consumer engagement.

Yash Rathi
Yash Rathi
February 12, 2021
3 min read