Web SSO is a part of Single Sign-On that brings everything together. Each consumer has one account and one set of credentials that they can use anywhere to interact with your brand. Failing to use SSO will make your consumers notice you in a bad light as they try to navigate your apps and services.
We have discussed how to use social login with a Microsoft account in this article and how it can benefit companies. This method of login streamlines the sign-in and registration processes, offering a convenient alternative to create accounts wherever needed. Moreover, it relieves the user of the mental burden of remembering multiple passwords created on various websites.
Consumer Digital Identity Trend Report 2020
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