cIAM Basics


In the quest to define customers as individuals and provide them with the ultimate customer experience, without ever meeting them, digital marketing tools have expanded humongously in number and scale. Identity is the key here which again makes it quite easy to understand that management of customer identities from the marketing standpoint is pivotal to businesses.


Welcome to the digital identity chapter series to help you understand some of the basics of identity and Customer Identity and Access Management (cIAM). This series takes the reader into some of the concepts around identity and cIAM and help understand them better from a conceptual and technical point of view.