Content Marketing Manager – Vancouver

Vancouver, BC, V6A 2L7, CA

About Us

LoginRadius was established in 2012 with the mission to simplify the way in which businesses can effectively connect with their customers while ensuring data security and privacy. We have grown exponentially from a small startup to a multi-faceted, industry-leading customer identity and access management platform that is trusted by over 3,000 businesses worldwide. LoginRadius is headquartered in Vancouver, Canada and is a global company with clients in over 100 countries and offices in United States, United Kingdom, Australia and India.

Our Culture

We embrace the startup vibe of being agile, with open communication and teamwork. We’ve created a work environment where you’ll learn, challenge status quo, let your creative juices flow, and have your voice heard. In short, we move fast, we learn from our mistakes and we enjoy hanging out. Come join us! Learn more about us at www.loginradius.com

LoginRadius is seeking a Content Marketing Manager to join our growing marketing team in Vancouver. Your role will be to develop and execute content marketing strategies. Are you competitive and self-motivated? Do you want to join a high-producing team in a fast-paced company?    

Your role is to assume all responsibilities and accountability for content marketing division, including

  • Build and execute on a strategic content marketing roadmap
  • Create and plan editorial content and calendar. Analyze competitor websites and establish content gaps
  • Recruit, train, and manage a team of content writers (freelance and in-house)
  • Work with inbound marketing team to strategize development of new website
  • Attend regular marketing meetings to align content strategy with marketing initiatives
  • Establish and track content marketing metrics as they relate to company-wide goals
  • Help inbound marketing team with delivering content on schedule, including marketing campaigns, landing pages, product messaging, webinars, and video scripts
  • Generate a range of creative, engaging content types, such as white papers, thought leadership articles, blogs and website content, and infographics, while also staying focused on data-driven results
  • Work closely with Sales and Customer Success to ensure they have a content pool that meets their needs
  • Maintain a consistent voice that reflects the company’s core values, but that can be adapted to different targeted verticals 
  • Develop tools and guidelines to help ensure consistency across all marketing communications, including a quality assurance process
  • Liaise with SEO, PPC, and conversion optimization team to ensure content is conversion-driven and advertising-friendly
 
What you bring to the table

  • 5+ years experience as a content marketing manager, ideally in B2B setting
  • Excellent verbal and written communication skills
  • Strong understanding of optimizing content for search engines and best practices for website content development
  • Ability to demonstrate conversion-driven results
  • Journalist-level research skills
  • Experience with Google Analytics
  • Ability to create and edit range of documents, correcting any grammatical, typographical, or compositional errors
  • Demonstrated experience of optimizing underperforming content
  • Must have strong organizational and project management skills and attention to detail
  • Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency
  • Ability to quickly adjust priorities to respond to pressing demands
  • Excellent computer skills
  • Bachelor’s degree in Journalism, Communication, English, or related field
  • An eye for design is an asset

Company Perks

  • Competitive compensation
  • Free daily breakfast and weekly catered lunch
  • You will learn more in your first 3 months than you probably ever have before
  • Growth is #1, that includes your career
  • A fully stocked snack cupboard makes strategy sessions great
  • Fun company outings
  • Casual dress code

Sounds like you?

Get in touch! Tell us about yourself and why you would be a great fit for LoginRadius.

Apply for this Position

Do you want to be a part of a tight-knit team in a fast paced industry where decisions are made quick and everyone's opinion is heard? The LoginRadius office houses an up-beat, fun, start-up atmosphere filled with some extremely motivated individuals.

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