Director of Marketing – Toronto

Toronto, ON, M5G 1M5, CA

We are sorry as this opening is closed, But we are always looking for the right talent. So, if you think you are perfect fit for the profile, drop us a mail at careers[at]loginradius[dot]com


About Us

Start with identity. Go anywhere.

LoginRadius is at an exciting moment in its trajectory. We’ve built a world-class software platform that manages millions of customer identities for many Fortune 500 companies. We’ve got unique competitive positioning for a $20 billion market opportunity. Microsoft is a key technology partner and investor. Last year we closed $17 million of Series A funding. Now we are scaling up and hiring in all departments, looking to double our numbers in the next 12 months. Our focus is on experimenting and figuring out the growth drivers in our roadmap to achieve our vision: securing the identity of every person on the internet. 

What do you get at LoginRadius?

When you join our team now, you have a rare chance to shape the company’s direction while accelerating your career growth. You get the flexibility and openness of a startup backed by the solid foundation of a profitable and robust SaaS product and seven years of customer success. We welcome your innovative ideas and encourage transparency at all levels, and we make sure to kick back and enjoy ourselves in the process. 

We are growing! We are looking for a Director of Marketing to develop and execute product marketing programs, digital marketing campaigns and PR. The Director of Marketing is ultimately responsible for the organization’s marketing activities and oversees the development and delivery of a fully integrated marketing strategy.

Responsibilities

  • Overseeing implementation of the Marketing strategy – including campaigns, events, digital marketing, and PR
  • Working closely with the company’s marketing team; enabling them to meet their objectives by providing them with appropriate tools, materials and presentations
  • Guiding the day to day activities of the marketing team
  • Development and implementation of the organization’s Brand strategy
  • Undertake continuous analysis of competitive environment and consumer trends
  • Help develop and refine go-to-market strategies for new and existing products
  • Work with product management to align messaging and product development with target markets
  • Formulate strategy, tactics, marketing plans/practices/policies, and targets
  • Make data-driven decisions around generating demand, as well as activating and retaining customers; improve results through continuous testing and refinement strategies
  • Build long and short term growth strategies, influence action across various stakeholders, and effect change in the daily work environment
  • Have a deep understanding of our market and customer needs to align marketing and sales strategies with product strategy
  • Work closely with Sales on defining campaigns, follow-ups, and reporting
  • Create and curate sales and marketing assets including product literature, release, promotion, demonstration and presentation materials, case studies, and editorial content
  • Consistently monitor the marketing activity of the team, as well as  track and analyze the metrics
  • Ensure that we benchmark against the best businesses in the SaaS space
  • Report on marketing activity and forecast to company management
  • Train and manage team of B2B marketers
  • Motivate individuals and a team to exceed objectives through coaching and regular communication of results
  • Identify and make recommendations for improvement in the areas of Process, Efficiency, Productivity

Requirements

  • A minimum of 3 years of proven experience in successfully managing a product marketing team to achieve performance goals
  • Over 5 years of experience in B2B marketing
  • Strong knowledge of SaaS metrics and funnel – customer acquisition, customer retention, monetization, and flywheel
  • Strong background in B2B Marketing, especially in Paid Channels, Conversions, and Inbound Marketing
  • Proven ability to lead and collaborate with cross-functional teams
  • Outstanding project management skills
  • Ability to manage simultaneous projects and initiatives
  • Outstanding communication, organizational, and time management skills
  • Entrepreneurial mindset with the ability to spot original branding opportunities
  • Ability to hire and train new marketers
  • Excellent computer skills and tech savvy
  • Excellent written and verbal communication, as well as presentation skills
  • You have mastered data analysis with Excel/Google Sheets, or equivalent
  • You are flexible day-to-day and can shift priorities quickly
  • University degree in Marketing or related field is required

At LoginRadius, you’ll get

  • Competitive compensation. We hire the best and make sure they’re paid accordingly
  • A fully-stocked kitchen with breakfast foods, healthy snacks, and treats, plus coffee, tea, and drinks on demand. We never want you to be hungry at work
  • Frequent catered lunches from delicious Vancouver eateries
  • Free monthly transit passes to ease your commute
  • Uber-fun company outings for team-building (check out our head office retreat to the Riviera Maya!)
  • Casual dress code. T-shirts, jeans, slippers, comfy blankets … it’s all good

Sounds like you?

Get in touch! Tell us about yourself and why you would be a great fit for LoginRadius.

Apply for this Position

Do you want to be a part of a tight-knit team in a fast paced industry where decisions are made quick and everyone's opinion is heard? The LoginRadius office houses an up-beat, fun, start-up atmosphere filled with some extremely motivated individuals.

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