Inbound Marketing Manager – Toronto

Toronto, ON, M5G 1M5, CA

We are sorry as this opening is closed, But we are always looking for the right talent. So, if you think you are perfect fit for the profile, drop us a mail at careers[at]loginradius[dot]com


About Us

Start with identity. Go anywhere.

LoginRadius is at an exciting moment in its trajectory. We’ve built a world-class software platform that manages millions of customer identities for many Fortune 500 companies. We’ve got unique competitive positioning for a $20 billion market opportunity. Microsoft is a key technology partner and investor. Last year we closed $17 million of Series A funding. Now we are scaling up and hiring in all departments, looking to double our numbers in the next 12 months. Our focus is on experimenting and figuring out the growth drivers in our roadmap to achieve our vision: securing the identity of every person on the internet. 

What do you get at LoginRadius?

When you join our team now, you have a rare chance to shape the company’s direction while accelerating your career growth. You get the flexibility and openness of a startup backed by the solid foundation of a profitable and robust SaaS product and seven years of customer success. We welcome your innovative ideas and encourage transparency at all levels, and we make sure to kick back and enjoy ourselves in the process. 

LoginRadius is seeking a Demand Generation Manager to design and build experiences that lead customers to engage more deeply with our business. This leadership role requires a confident and independent marketer who is driven by building campaigns that drive real business results. 

Your role

  • You will develop, own, and improve B2B marketing programs that directly contribute to sales pipeline and company revenue
  • You will plan creative multi-touch campaigns that drive engagement with prospective customers and shorten the buying cycle
  • Responsible for the strategic growth of marketing activities
  • Take ownership of marketing automation and sales management tools (Salesforce and Pardot)
  • Develop conversion driven strategies to increase MQLs and convert users through the buying funnel
  • Partner with Paid and SEO teams to optimize performance with a focus on lead generation
  • Make data-driven decisions around generating demand, improve results through continuous testing and refinement strategies
  • Implement A/B testing tools and develop strong processes for testing and optimization
  • Strategize, implement and develop marketing automation campaigns
  • Work with Content team to ensure all content is conversion driven
  • Take full ownership for website performance and constantly test to find the extra 0.1%
  • Coordinate with Sales team to establish metrics around lead quality that can be translated into campaign intelligence
  • Monitor Competitor websites and marketing activities and gather intelligence on their operations
  • Experience developing scientifically driven hypothesis for testing
  • Work closely with Sales on defining campaigns, follow-ups, and reporting
  • Create and curate sales and marketing assets including product literature, release, promotions, demonstration and presentation materials, case studies, and editorial content
  • Consistently monitor the marketing activity of the team as well as  track and analyze the metrics
  • Ensure that we benchmark against the best businesses in the Enterprise SaaS space
  • Reporting on marketing activity and forecast
  • Motivate individuals and team to exceed objectives through coaching and regular communication of results
  • Identify and make recommendations for improvement in the areas of Process, Efficiency, Productivity

What you bring to the table

You are a true data scientist – No one is more results driven than you, you are driven by ROI and approach every day with the sole focus of taking action to achieve your targets. You are a data analysis master and value the importance of taking action on statistically significant data. You don’t shy away from the large targets and are always looking for the extra 0.1% that will get you to what you need.

  • At least 3 years driving lead generation efforts in an enterprise B2B setting (with an annual product value of at least $50,000)
  • 5 years total lead generation experience with a proven track record of surpassing goals
  • Experience with Salesforce and Pardot and comfortable managing these tools
  • Strong knowledge of SaaS metrics and funnel
  • Tried and tested A/B testing strategies
  • You’re comfortable in a leadership role and are not afraid to jump in and make suggestions for improvements
  • You know how to keep a team on track and motivate and inspire your team to stay focused on their KPIs
  • Outstanding project management skills
  • Outstanding communication, organizational, and time management skills.
  • Excellent computer skills and tech savvy
  • You have mastered data analysis with Excel/Google Sheets, or equivalent
  • University degree in Marketing or related field is required

At LoginRadius, you’ll get

  • Competitive compensation. We hire the best and make sure they’re paid accordingly
  • A fully-stocked kitchen with breakfast foods, healthy snacks, and treats, plus coffee, tea, and drinks on demand. We never want you to be hungry at work
  • Frequent catered lunches from delicious Vancouver eateries
  • Free monthly transit passes to ease your commute
  • Uber-fun company outings for team-building (check out our head office retreat to the Riviera Maya!)
  • Casual dress code. T-shirts, jeans, slippers, comfy blankets … it’s all good

Sounds like you?

Get in touch! Tell us about yourself and why you would be a great fit for LoginRadius.

Apply for this Position

Do you want to be a part of a tight-knit team in a fast paced industry where decisions are made quick and everyone's opinion is heard? The LoginRadius office houses an up-beat, fun, start-up atmosphere filled with some extremely motivated individuals.

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