Marketing Automation Strategist – Toronto

Toronto, ON, M5G 1M5, CA

About Us

Start with identity. Go anywhere.

LoginRadius is at an exciting moment in its trajectory. We’ve built a world-class software platform that manages millions of customer identities for many Fortune 500 companies. We’ve got unique competitive positioning for a $20 billion market opportunity. Microsoft is a key technology partner and investor. Last year we closed $17 million of Series A funding. Now we are scaling up and hiring in all departments, looking to double our numbers in the next 12 months. Our focus is on experimenting and figuring out the growth drivers in our roadmap to achieve our vision: securing the identity of every person on the internet. 

What do you get at LoginRadius?

When you join our team now, you have a rare chance to shape the company’s direction while accelerating your career growth. You get the flexibility and openness of a startup backed by the solid foundation of a profitable and robust SaaS product and seven years of customer success. We welcome your innovative ideas and encourage transparency at all levels, and we make sure to kick back and enjoy ourselves in the process. 

We are seeking a Marketing Automation Strategist to manage the experiences that lead customers to engage more deeply with our business. This role requires someone who is passionate about understanding the customer journey and strategizing and building campaigns that drive real business results. 

Your role

  • You will manage the day-to-day of B2B marketing programs that directly contribute to sales pipeline and company revenue
  • Manage the day-to-day marketing automation and sales management tools (Salesforce and Pardot)
  • Optimize conversion driven strategies to increase MQLs and convert users through the buying funnel
  • Make data-driven decisions around generating demand, improve results through continuous testing and refinement strategies
  • Optimize and  develop marketing automation campaigns
  • Work with Content team to ensure all content is conversion driven
  • Coordinate with Sales team to establish metrics around lead quality that can be translated into campaign intelligence
  • Monitor Competitor websites and marketing activities and gather intelligence on their operations
  • Work closely with Sales on defining campaigns, follow-ups, and reporting
  • Create and curate sales and marketing assets including product literature, release, promotions, demonstration and presentation materials, case studies, and editorial content
  • Consistently monitor marketing activity as well as track and analyze the metrics
  • Ensure that we benchmark against the best businesses in the Enterprise SaaS space
  • Reporting on marketing activity and forecast
  • Identify and make recommendations for improvement in the areas of Process, Efficiency, Productivity

What you bring to the table

  • At least 1-2 years of exposure to marketing automation and email marketing efforts in a B2B setting 
  • Experience with Salesforce and Pardot is preferable
  • Knowledge of SaaS metrics and funnel is an asset
  • Understands the concepts and strategize behind A/B testing 
  • Outstanding project management skills
  • Outstanding communication, organizational, and time management skills
  • Excellent computer skills and tech savvy
  • University degree required

At LoginRadius, you’ll get

  • Competitive compensation. We hire the best and make sure they’re paid accordingly
  • A fully-stocked kitchen with breakfast foods, healthy snacks, and treats, plus coffee, tea, and drinks on demand. We never want you to be hungry at work
  • Frequent catered lunches from delicious Vancouver eateries
  • Free monthly transit passes to ease your commute
  • Uber-fun company outings for team-building (check out our head office retreat to the Riviera Maya!)
  • Casual dress code. T-shirts, jeans, slippers, comfy blankets … it’s all good

Sounds like you?

Get in touch! Tell us about yourself and why you would be a great fit for LoginRadius.

Apply for this Position

Do you want to be a part of a tight-knit team in a fast paced industry where decisions are made quick and everyone's opinion is heard? The LoginRadius office houses an up-beat, fun, start-up atmosphere filled with some extremely motivated individuals.

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