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User Insights

Overview​

This document provides an in-depth overview of LoginRadius’ user insights and customer segmentation features. These capabilities help businesses manage customer data, optimize engagement strategies, and enhance reporting. The document covers customer segmentation, analytics, and data export functionalities, offering a structured approach to understanding and leveraging customer data.

Customer Segmentation​

Customer segmentation allows businesses to categorize and analyze customer data for targeted insights. Organizations can group and filter customers based on profile fields or custom object queries, enabling strategic decision-making and personalized engagement. The segmented data can be exported in CSV/JSON format for seamless integration with marketing platforms.

  • Key Features:

    • Saved Segmentation: Manage and access previously saved customer segments for quick retrieval and analysis.

    • Customer Query: To refine search results, filter customers using profile fields and logical operators (AND/OR).

    • Customer Object Query: For advanced data filtering, segment customers based on custom object fields, such as purchase history or wishlist items.

Use Case 1​

Businesses can use segmentation to identify key customer groups, such as frequent buyers or potential churn risks, and tailor marketing campaigns accordingly. For example, a B2C company can analyze purchase histories and wishlist data to create personalized promotions and improve customer retention.

Use Case 2​

Retail businesses can segment customers based on purchase frequency and spending habits. High-value customers can be enrolled in loyalty programs with exclusive discounts, while infrequent shoppers can receive targeted promotions to encourage repeat purchases.

For further details, refer to the customer segmentation documentation.

Refer to the following document for more information about the customer segmentation section.

Customer Analytics​

Analytics will give you an idea of your LoginRadius site's key statistics. We have customer analytics available in the Insight tab under the Admin Console, which represents customer information regarding various aspects of analytics. This tab contains valuable charts and analytic tools to view and measure your site's overall performance regarding customer registrations and logins. The information is aggregated and categorized into identity analytics and login analytics. These analytics will help you improve application performance and understand the customer experience.

Identity Analytics​

This section focuses on customer growth and demographics, offering detailed charts and reports on:

  • Key Analytics: Growth trends, provider breakdowns, geographic distribution, age groups, gender, browser usage, and device preferences.

  • Data Collection: User profiles and logs are the primary data sources for analysis.

Use Case: Businesses can leverage demographic insights to target specific customer segments, track growth patterns, and refine user experience strategies.

Login Stats​

This section provides an overview of customer login behavior, including:

  • Key Metrics: Login distribution, daily and monthly active customers, and customer return dates.

  • Engagement Details: Insights into provider, browser, and device engagement.

  • Data Collection: Data is derived from the user agent, provider, IP address, language, host, and login timestamps.

Use Case: Businesses can use login analytics to assess customer engagement, optimize authentication experiences, and identify preferred login methods.

Refer to the following document for more information about the customer analytics section.

Data Export​

The LoginRadius Data Export feature seamlessly retrieves and integrates user data into your systems. You can request a one-time export or schedule recurring exports for ongoing data needs, making data management more convenient and your workflow more efficient.

To get started, log in to the LoginRadius Admin Console, navigate to the Data Export area under the Insight section, and select the preferred export type as given below:

  • On-Demand Export: Request a one-time export of your user data to retrieve immediate data.

  • Scheduled Export: Set up recurring exports to automatically receive updated user data regularly, giving you full control over your data management.

Key Considerations

  • LoginRadius adheres to the UTC standard for all data export requests.

  • A maximum of 1 million records can be exported per request.

  • For instance, CSV exports are limited to a specific number of fields, typically the most commonly used ones, while the JSON format allows for a comprehensive export containing all available fields.

Refer to the following document for more information about the Exports.

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Export Logs:​

The Export Logs feature provides access to previously generated export files. Users can download data files within the expiration period.

Note: Download links expire after 3 days.

Refer to the following document for more information about the Export logs.

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