User Insights

LoginRadius User Insights turns raw identity data into dashboards your product, marketing, and security teams can act on. Segment users, track engagement, monitor API health, and watch authentication signals in one place.

Access: Admin Console → Insights. If a dashboard is not enabled on your tenant, contact support@loginradius.com.

User Segmentation

User Segmentation groups users by profile fields or custom object queries so you can target campaigns, measure cohorts, and export the result. Filters combine profile attributes with logical AND and OR operators, and saved segments can be reused for repeat analysis.

Query, save, and export in minutes

Build a filter in the visual query builder, preview the matching users, then export the segment to your marketing or analytics stack.

Saved Segments: reuse and re-run previously saved queries.
User Query: filter by profile fields with AND and OR.
User Object Query: filter by custom object fields such as cart or wishlist.
Export: download results as CSV or JSON for downstream tools.

Open User Segmentation →

Common use cases

Loyalty targeting

Segment users by purchase frequency and spend, then enroll high-value users into a loyalty program.

Churn prevention

Identify users who have not logged in for a defined window and route them into a re-engagement flow.

Personalized offers

Combine profile fields with custom object data (wishlist, cart, past orders) to build a personalized promotion list.

Analytics

Analytics is split into three focused dashboards under Insights. Each dashboard covers a different slice of your tenant, and every chart is bound by the same global date-range picker.

User Analytics

Registration and login behavior across your entire user base.

Sign-up trends, profile completion, blocks, and deletions.
Login volume by identity provider (Email, Google, SSO).
Demographics by age, gender, browser, device, and region.

Open User Analytics →

Platform Analytics

API health for your tenant, in near real time.

Traffic, latency percentiles (P75, P95, P99), and errors.
Top 5 breakdowns by IP, host, method, path, status, user agent.
Peak RPS trends for capacity planning against your quota.

Open Platform Analytics →

Security Analytics

Authentication health, failure reasons, and account protections.

Successful and failed logins with reason breakdowns.
Password reset and MFA outcomes across factors.
Brute force, breached password, CAPTCHA, and domain protections.

Open Security Analytics →

Best Practices

Get the most out of Insights by pairing the right dashboard with the right question, and by treating spikes as a signal to act on.

Anchor decisions in ratios, not counts

Compare Successful versus Failed proportionally, especially on low-traffic days when a handful of failures still matters.

Cross-reference dashboards

When Security Analytics shows a failure spike, switch to Platform Analytics to identify the offending IPs or paths in the same window.

Bound analyses to a date range

Every chart respects the global date-range picker, so scope your analysis before comparing values across dashboards.

Export for stakeholders

PDF exports capture the current view with active filters stamped at the top, ready for compliance reviews and incident write-ups.

Watch protections for signal

Brute Force and Breached Password spikes are often the first sign of a coordinated attack, and investigating early prevents downstream impact.