In today’s digital-first world, consumer preferences around identity and authentication are constantly evolving. To stay ahead, businesses need to understand how these shifts impact their login experiences and overall customer journey.
The 2024 Consumer Digital Identity Trends Report dives deep into the behaviours and preferences of over 1.17 billion consumers on our identity platform, revealing key insights into the future of digital authentication.
This comprehensive report offers an inside look at the global trends shaping consumer identity in 2024. You’ll discover how authentication demands are changing and how consumers are navigating their digital identities, broken down by behavioral patterns and lifecycle stages.
Key highlights of this report include:
- Evolving Consumer Behavior: Explore the current login and authentication preferences and how these are shifting across demographics.
- Most Effective Authentication Methods: Find out which login methods deliver the highest return rate and why.
- Age Group Trends: Learn which age groups are dominating social media and how they interact with digital identity systems.
- Rise of Passwordless Login: Explore the growing adoption of passwordless login and what it means for your business.
- Identity System Benchmarks: Discover the key metrics for assessing the reliability and efficiency of your identity system.
Download the 2024 Consumer Digital Identity Trends Report today to stay informed on the latest trends and ensure your login experiences are in line with evolving consumer expectations.