Build vs Buy: The Retailer’s Guide to Identity Management

Addressing the dilemma of consumer identity management for retailers

With enough resources on your side, creating your own custom retail marketing software in-house will give you an edge in the market. Buying, on the other hand, would give you an improved consumer experience and data.

Whether to build the software in-house or look for an off-the-shelf solution is not an easy decision to make. You need to plan ahead, persevere, and be patient.

In this guide, we have discussed why you need to move from DIY to an identity solution, and what factors you should consider during the transition.

Additionally you will also find out how the following questions will help you decide which route is better for your company: Build or Buy

• What are the features you must have in your software?
• How much would be the cost of implementation?
• How much would be the opportunity cost?
• By what time do you need the software to be ready?
• What is the potential return on investment?

Many retailers underestimate the cost of maintenance, but to help with that, LoginRadius can calculate and guide you to narrow down and choose your company’s best options. Also, learn why you should choose LoginRadius as your CIAM platform.