Guide to Modern Customer Identity

Digital technology has transformed customer expectations. It’s a big statement, but mobile devices, apps, machine learning, and automation allow customers to get what they want, when they want it.

These shifting customer expectations are resulting in a new modern consumer—one who is constantly connected, app-native, and very aware of what they can do with technology.

Because of the opportunities that modern technologies create, customers now judge companies on the digital experience first. Businesses have to rethink how they interact with their customers and are turning to digital initiatives to help them transform that relationship.

In this e-book, you will learn:

• The benefits of having customer identity at the foundation of your digital transformation.
• How to use an identity solution to improve your customer engagement and boost the value of your existing marketing stack.
• How to build customer trust and ensure that your brand is protected with an identity solution to help manage and secure customer data and privacy.