The LoginRadius Identity Platform integrates with Data Management Platforms (DMP) to help create target audiences based on a combination of in-depth first-party and third-party audience data.
The fields that can be passed from the LoginRadius Identity Platform to your DMP include email, sex, age, location, and “likes” such as sports, music, books, movies, food, and travel.
Download this data sheet to learn the key benefits of Data Management Platforms:
- Eliminate data silos in the marketing stack by establishing clear communication and integration channels between CIAM and DMP applications.
- Ensure a single common view of each customer across multiple marketing applications.