Marketing automation platforms have become an integral part of the marketing stack for most companies. They help to track the customer journey and deliver relevant and hopefully personalized content and offers at key customer touchpoints.
By integrating LoginRadius with your email marketing solution, you can supplement your customer profiles with social data such as gender, age, location, and “likes” (for example, travel, music, books, movies, and food).
Download this data sheet to learn how to integrate LoginRadius with most of the popular marketing automation platforms.
Here are the key benefits of integration:
- Create more relevant customer segments.
- Personalize the messaging to the specific customer segment.
- Customize your offers to elicit a higher response rate.