LoginRadius + Marketing Automation
Marketing Automation platforms have become an integral part of most companies marketing stack. They help to track the customer journey and deliver relevant and hopefully personalized content and offers at key customer touchpoints.
Those communications and offers however, are only as good as the customer profiles that they’re based on. Typical methods to build out those profiles include monitoring, polling or using third-party data. By integrating LoginRadius’ cIAM platform with your email marketing solution, you can supplement your customer profiles with social data such as sex, age, location and “Likes” (Travel, Music, Books, Movies, Food, etc.).
Download this Use Case Study to learn how to integrate LoginRadius cIAM with most of the popular Marketing Automation Platforms.
Key Benefits of Integration:
- Create more relevant customer segments
- Personalize the messaging to the specific customer segment.
- Customize your offers to elicit a higher response rate