The Enterprise Buyer’s Guide to Consumer Identity

Digital transformation is not limited to commercial enterprise. As many municipal governments are learning, their citizens expect city services to be as available and seamless as all other experiences. This is spurring many cities around the world to initiate “Smart City” and “Voice of the Citizen” projects to meet those expectations. At the heart of any digital transformation initiative is identity – how to manage it and leverage it to propel your smart city initiatives.



In order to successfully execute a digital transformation initiative, and provide customers with a seamless experience, enterprises are now adopting a cIAM solution.

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This Buyer’s Guide to Identity will help you understand how a Modern Identity Platform helps your business:

person Provide a seamless registration and onboarding experience.


storage Protect your customers’ personal data and privacy


cloud Create Unified Customer Profiles to identify across all channels


mood Provide a personalized experience