The Enterprise Buyer’s Guide to Consumer Identity

Consumers expect a consistent, seamless retail experience, whether that’s online, in store or on a mobile app. To remain relevant, retailers need to adapt to meet those demands and provide a personalized, secure customer experience at every point of interaction.



In order to successfully execute a digital transformation initiative, and provide customers with a seamless experience, enterprises are now adopting a cIAM solution.

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This Buyer’s Guide to Identity will help you understand how a Modern Identity Platform helps your business:

person Provide a seamless registration and onboarding experience.


storage Protect your customers’ personal data and privacy


cloud Create Unified Customer Profiles to identify across all channels


mood Provide a personalized experience