Social Login Reconsidered
Today’s security and privacy angle for Fortune 1000 businesses
For the last decade, social login has given users a quick, easy way to log in to digital properties with their social account. Companies have enjoyed superior conversion rates with social login and access to first-party social data.
But consumer concerns about data privacy have been growing. We are now dealing with the aftermath of two massive data breaches at Facebook and Google+ that were amplified by social login. Consumer confidence in these providers has reached an all-time low.
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