The Enterprise Buyer’s Guide to Consumer Identity
With more than 57% of travel reservations made online, the customers digital experience is now paramount to travel and hospitality companies. In the highly competitive market, which is based largely on price differentiation, a seamless digital experience can be key to attracting and retaining customers. Travel and hospitality companies, however, are struggling to deliver a modern and unified experience online and on-site.
In order to successfully execute a digital transformation initiative, and provide customers with a seamless experience, enterprises are now adopting a cIAM solution.
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