Customer Segmentation

Target your Audience and Personalize your Marketing

Transform the way you approach your marketing by taking the guesswork out of your efforts. Segment your customers and get specific about your population right from the LoginRadius dashboard.

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Rule based Segmentation

Gain a deeper understanding of your customers and improve your marketing Return on Investment (ROI) by defining distinct customer segments based on collected data. Formulate more targeted marketing plans and encourage product development suited to the needs and interests of your customer base. Be more granular with your data selection with new field filters like country, age, gender, city, state and and so on.

Save Segmentation

Create and save customer segments to view or change at any time using filters on dashboard. Gain insight into the most up-to-date market analysis at the click of a mouse button, in a single view, right from the LoginRadius dashboard.

Export Segmented Data

Export customer segments from the dashboard with the click of a mouse button or integrate with third-party applications to complete a connected digital ecosystem.

Segment based Customer Insights

Segment your customer base based on hundreds of variables such as demographics, engagement, social, etc. to get in-depth understanding of your users and market. Go deeper with your segmentation analysis by applying multiple filters to your customer base.

Quick Charts and Segments for Better Visualization

LoginRadius User Insights provides ready access to multiple charts and segments from the dashboard. Within User Insights, you can gain access to data consisting of the latest number of registered users, site users, existing and new users, ID provider preference and user return rate. At the same time, you can also find additional charts portraying the growth in customers and live statistics of online customers.

LoginRadius cIAM Platform

See It In Action

Our Product Experts will show you the power of the LoginRadius cIAM platform, discuss use-cases, and prove out ROI for your business.