Does Your Site’s Imagery Reflect Your Brand Identity

The visuals on your website, in any form, represent your brand identity in a way that conveys a strong message resulting in building assurance and reliability over time. Read on to learn the basics of a website’s imagery that impacts your marketing and how to craft an appealing experience for your site visitors.

Vishal Sharma
Vishal Sharma
April 09, 2021
4 min read

B2B Lead Generation for 2021: 12 Proven Strategies

Whether it is B2C or B2B lead generation, anyone interested in what you have to offer becomes part of the target audience. However, there are a few differences between B2B and B2C lead generation, especially in terms of the approach and buying process. In this article, we take a closer look at what exactly B2B lead generation is and tips for 2021.

Srishti Singh
Srishti Singh
March 31, 2021
11 min read

How to Boost Your B2B Marketing Strategy with Hyper-Personalization

Hyper-personalization helps to deliver more relevant and highly-personalized content by leveraging artificial intelligence coupled with real-time data. With consumers demanding a brand to deliver them a personalized experience, hyper-personalization is the key to success for an online business.

Vishal Sharma
Vishal Sharma
March 31, 2021
4 min read

Inbound Vs Outbound: Which Marketing Strategy is Best for You

Inbound marketing and outbound marketing are the two most important strategies in today's marketing strategy. Many companies employ both in accordance with their requirements. Let’s take a closer look at inbound vs. outbound marketing to understand which approach best suits your business.

Shachindra Saxena
Shachindra Saxena
March 31, 2021
4 min read

Steps to Grow Your Emotional Intelligence for Better Consumer Relations

Steps to Grow Your Emotional Intelligence for Better Consumer Relations | LoginRadius.

Lesley Vos
Lesley Vos
March 31, 2021
7 min read

7 Best Marketing Emails to Attract Consumers Right Away

Even in this day and age of social media marketing, email marketing remains among the best marketing tools to attract and grow your customer base. This article outlines the seven most effective types of marketing emails that your sales prospects would love to see in their mailbox.

Deependra Singh
Deependra Singh
March 30, 2021
7 min read

Growth Hacking: What it is and How SaaS Businesses Can Use it to Optimize Growth

Growth hacking has become an essential factor in a start-up or business marketing to ensure that it can kick start earning revenue. However, the question lies in how to begin. The very first step that you need to take is to study your target consumer.

Shachindra Saxena
Shachindra Saxena
March 30, 2021
7 min read

Thinking Beyond the Pandemic: How to Make Marketing Plans After Coronavirus

B2B marketing post-COVID focuses more on the digitization of businesses where consumers are now reached via web articles, digital ads, emails, videos, and virtual presentations. There is much emphasis on fostering better connections, and delivering relevant content to build long-term relationships.

Sudhanshu Agarwal
Sudhanshu Agarwal
March 25, 2021
5 min read

8 Effective Communication Strategies for Internal Alignment and Growth in 2021

Internal communication can be defined as the key to delivering excellent customer and employee experiences. Besides the broader day-to-day function of facilitating employee interaction, internal communication strategies also involve employing a standard, agreed-upon style and mode of language about a company and its products communicated to the outside world.

Yash Rathi
Yash Rathi
March 24, 2021
5 min read

How to Drive in the Highest Quality Leads in 2021 with Content and SEO

When it comes to digital marketing, SEO and lead generation techniques go hand in hand. As long as your content is SEO-friendly, you are bound to generate leads in one way or the other. The basic step to follow is to create high-quality content paired with the right SEO practices to generate leads for your business in no time.

Deependra Singh
Deependra Singh
March 23, 2021
7 min read