LoginRadius’ Identity Blog

How Risk-Based Authentication Creates a Frictionless Customer Experience

Failing to securely identify customers when they log in to digital assets is something that all modern organizations fear. Likewise, customers are paying more attention to the risks inherent in the global digital landscape. Businesses and customers alike are more aware than ever that traditional password-only login methods don’t provide enough security for today’s digital needs.

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Streamline Customer Experience with Role Management

Role management is typically part of a user registration system. With it, you can easily define roles for your customers and control access to portions of your digital properties.
With LoginRadius Role Management, you can customize and define your customers’ roles, including the default role, and what each role can access.

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BYOI: Bring Your Own Identity with LoginRadius SSO Identity Providers

Using LoginRadius as your identity provider, you can provide your customers with seamless one-click (single sign-on) access to a number of applications. LoginRadius integrates your OAuth 2 client with LoginRadius. OAuth 2.0 (RFC 6749) is a set of standardized flows that allow you to use LoginRadius as an identity provider for your services. This setup allows customers to seamlessly log in to your application using a standard procedure.

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Looking for a Gigya Alternative? Try LoginRadius, a Superior and Modern Identity Platform

The customer identity space is in a dynamic phase, with lots of activity around mergers and acquisitions (M&A) and investment. One notable event was the SAP acquisition of Gigya in late 2017. Now that a year has gone by, existing Gigya contracts are ending. Engineers are probably thinking that everything’s fine and that not much has changed with their customer identity solution. But as a leader, you should be worried. The Gigya technology may not have changed (yet) but the company that delivers it has changed significantly.

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