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Authentication Has Gone Mainstream: Are Marketers Ready to Take the Responsibility?

Authentication is the most important security feature any application can have because it's the gateway through which users interact with your data. This blog explains how marketers can leverage user authentication.

Srishti Singh
By Srishti Singh
July 29, 2022
4 min read

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Authentication Has Gone Mainstream: Are Marketers Ready to Take the Responsibility?

Authentication is the most important security feature any application can have because it's the gateway through which users interact with your data. This blog explains how marketers can leverage user authentication.

Srishti Singh
By Srishti Singh
July 29, 2022
4 min read

How To Win the Era Of Customer-Centric Marketing?

A customer-centric approach to marketing means that businesses are no longer focused on the products themselves, but instead prefer to understand customer demands. This blog explains how retailers can make their customers happy by advocating customer-centricity.

Navanita Devi
By Navanita Devi
July 26, 2022
4 min read

How Progressive Profiling Reduces Registration Fatigue and Improves Lead Quality?

Progressive profiling ensures valuable information about a user is gradually collected over time so that it doesn’t create friction while a user lands on a platform, which enhances the overall quality and number of leads. This blog explains the role of progressive profiling in improving overall lead quality and quantity.

Vishal Sharma
By Vishal Sharma
July 15, 2022
3 min read

Planning to Reduce Your CPA By 50%? You Need ID Management

An essential marketing requirement is to know your customers first and then learn about their preferences. With a reliable CIAM system, marketers need not worry about collecting valuable customer insights; CIAM does it all without burning a pocket! Let’s understand how.

Srishti Singh
By Srishti Singh
July 06, 2022
4 min read

Earning Digital Trust in 2022: Where Should Businesses Invest?

Whether securing access control or rethinking privacy policies, businesses skipping a small step in protecting customer information could lead to losses worth millions of dollars and reputational damages since bad actors are already exploring new ways to exploit customer information. Here’s an insightful post that uncovers the aspects of digital trust and where businesses need to invest to earn digital trust in 2022 and beyond.

Rakesh Soni
By Rakesh Soni
June 28, 2022
4 min read

Reaping the Benefits of the Cloud Beyond Marketing

Cloud computing offers more than just helping marketers plan and execute effective marketing campaigns. Let’s look at some advantages of adopting cloud computing and why enterprises should consider relying on cloud computing to thrive overall business success.

Srishti Singh
By Srishti Singh
June 21, 2022
3 min read

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