LoginRadius vs Amazon Cognito

LoginRadius: Faster Time-to-Market with No-Code CIAM

LoginRadius is a purpose-built identity platform with

Out-of-the-box passwordless options.
Pull-fledged adaptive MFA.
Full UI control—without need for Lambda coding.

Amazon Cognito is a gateway to AWS Workforce IAM. And that is it.

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Why Choose LoginRadius over Amazon Cognito

Out-of-the-Box Passwordless & Passkey

LoginRadius offers native support for passkeys (FIDO2/WebAuthn), magic links, and OTP logins.
Cognito requires custom flows and extra coding to enable similar experiences.

Adaptive MFA Without Extra Setup

LoginRadius provides built-in adaptive MFA and push-based authentication.
Cognito supports only basic SMS/TOTP MFA and needs Lambda coding for risk-based policies.

Full Control Over User Experience

With hosted pages, no-code editors, and SDKs, LoginRadius lets you fully customize login and registration flows.
Cognito’s hosted UI offers only limited branding tweaks.

Enterprise-Grade Security & Compliance

LoginRadius delivers GDPR, SOC 2, ISO, and advanced breach detection natively.
Cognito inherits AWS compliance but lacks identity-specific protections like compromised password detection.

Purpose-Built CIAM, Not Just AWS Add-On

LoginRadius is designed specifically for customer identity, scaling globally with high performance and rich B2C features.
Cognito is primarily a gateway to AWS IAM.

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LoginRadius vs Amazon Cognito: Feature by Feature

The below table compares LoginRadius and Amazon Cognito across authentication, security, customization, and scalability.

Authentication & Authorization

High Throughput (<100 ms latency, hundreds of thousands RPS)

Proven Scale (supporting 150M+ identities)

OTP via SMS or Email

Magic Links / Passwordless via email

(via AWS Lambda triggers)

Passkeys (FIDO2 / WebAuthn)

Adaptive / Risk-Based MFA

(Advanced security features add on)

Passwordless

Built-in Push Notification Login (One-Tap Approval)

Native cross Device/QR Code Login

Static, User-defined PIN Authentication

No-Code Workflow Builder for Passwordless

(via AWS Lambda triggers)

One-Touch Login for New Users (Non-OTP)

(via custom Lambda logic)

MFA

Security Question as Native MFA option (as a Factor)

Adaptive MFA via Risk Score Policy (No Code)

(via Plus tier)

No-code Step-Up Authentication (MFA for Sensitive Actions)

Email OTP as an MFA Factor

RBA

IP/Location History Retention Policy

Browser-Based Risk Detection

(relies heavily on IP, device fingerprinting)

Native Admin Alert for Risky Login

Configurable Risk Thresholds (Per-Action/Per-Factor)

Custom Risk Rules/Signals Integration

Identity Orchestration

Visual No-code Workflow Builder (Drag-and-Drop Canvas)

Conditional Logic Node (No-Code Branching)

(via Lambda functions)

No-code Progressive Profiling Node (Step-wise Data Collection)

(via custom Lambda logic)

Native A/B Testing of Identity Flows

Federation & Single Sign-On

SAML / OIDC Enterprise Federation

OAuth 2.0 / OIDC Authorization Server

Identity Broker (IdP-to-IdP/Multi-IdP Hub)

Account Linking Between Federated & Local Accounts

(via custom Lambda triggers)

SP-Initiated SSO to Multiple SAML Providers

(via custom domain logic)

Security & Risk Management

Built-In Breach/Compromise Password Detection

(Advanced security features add on)

Behavioral Risk Scoring (e.g., Typing Cadence)

Brute-Force / Bot Lockout Controls

Pre-Authentication Bot/Spam Domain Blocking

Direct Configurable Geo-Velocity Thresholds

Experience Layer

Built-in No-Code / Low-Code Workflow Builder

Hosted Login UI – Visual/Themed Customization

Full UI Component Library (Web, Mobile)

Developer Tooling

SDKs across multiple platforms (Web & Mobile)

CLI Tool for Configuration & Management

Plugin/Integration Ecosystem (e.g., fraud, analytics)

Brute-Force / Bot Lockout Controls

Administration & DevOps

Real-Time Logging / Admin Dashboard

Audit Trails / Analytics / Activity Logs

Not Happy With Amazon Cognito?

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Thousands of businesses have already moved away from the complexity of Amazon Cognito. With LoginRadius, you get a modern CIAM platform that’s faster to implement, easier to scale, and built for customer-first experiences.

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