Learn Everything About
Customer Identity & Access Management
Clear, practical answers to the most common CIAM questions - authentication, MFA, RBA, compliance, security, scalability, and more - all in one place!Built for developers, architects, product teams, and security leaders!
What Is Customer Identity & Access Management (CIAM)?
Customer Identity and Access Management (CIAM) is the set of technologies and practices used to securely manage customer identities—how users sign up, log in, authenticate, authorize access, and how their data is protected across digital experiences.
Unlike workforce IAM, CIAM is built for scale, user experience, privacy, and performance.
What Problems Does CIAM Solve?
How do customers authenticate securely?
Passwordless, Passkeys, Social Login, MFA, Adaptive authentication.
How do we reduce account takeover risk?
Multi-factor authentication, Step-up authentication, Risk-based access
How do we stay compliant globally?
Data residency, Consent, GDPR, CCPA, Regional regulations
How are sessions and tokens secured?
Session management, token lifecycles, anomaly detection
How does CIAM fit into our tech stack?
Token Rotation, Revocation, Encryption, OAuth 2.0, OpenID Connect
Will CIAM scale efficiently with our growth?
Horizontal scaling, Stateless auth, Rate-limiting, CachingThe CIAM Architecture
A modern CIAM architecture balances security, performance, and user experience at scale.
Why CIAM Matters for Digital Businesses?
Customer logins are a primary attack surface
Friction hurts conversion and retention
Regulations demand better privacy controls
Growth requires identity systems that scale globally
Why LoginRadius for CIAM?
LoginRadius is built to support CIAM at real-world scale
1+ billion consumer identities managed across global platforms
5+ billion authentications per year processed securely
99.99% platform uptime, supporting always-on customer access
30+ pre-built integrations with apps, APIs, and identity providers
Multiple global data residency options to meet regional compliance needs
Enterprise-grade CIAM for B2C, B2B, and government use cases
