Build Secure & Frictionless Identity For Consumer Brands
"26% of shoppers abandon checkout because they're forced to create an account. LoginRadius gives consumer brands passwordless, omnichannel identity that converts visitors into loyal customers — and keeps them coming back."
Built for Every Type of Consumer Brand
Whether you're a DTC startup or a global CPG company, LoginRadius adapts to your identity requirements — without custom development.
CPG & FMCG
Unify customer identity across brand websites, loyalty programmes, and retail partner portals. Enable a single profile that persists whether a customer buys in-store, online, or via a subscription.Tags: SSO · Loyalty identity · Progressive profiling.
DTC & subscription brands
Reduce drop-off at signup with passwordless onboarding. Build rich customer profiles progressively — starting with just an email, enriching with every interaction.Tags: Passwordless · Progressive profiling · Consent management.
Fashion & beauty
Recognize customers instantly across app, web, and in-store kiosk. One identity ties loyalty points, wishlist, and purchase history together across every channel.Tags: Omnichannel SSO · Loyalty · Mobile-first auth.
Home, lifestyle & connected devices
Secure authentication for smart device apps, product registration portals, and warranty systems. Let customers manage their full product ecosystem through a single account.Tags: IoT auth · Product registration · Social login.Hassle-Free Login For Your Customers And Partner Networks
Flexible Identity Workflows
Single Sign-On
Federated Identity for B2B
Hassle-Free Login For Your Customers And Partner Networks
Passwordless Login
DYK: Phone login delivers a 31% return rate vs standard email login
Flexible Identity Workflows
Single Sign-On
Federated Identity for B2B
Identity Is Your First-Party Data Engine
Third-party cookies are gone. The brands that win loyalty now are the ones building direct, consented, first-party relationships with their customers. Every LoginRadius signup and login is a data collection moment — your customers' preferences, devices, channels, and behaviours, captured with consent and unified into a single profile your marketing stack can act on.
Progressive profiling
Start with just an email. At the right moments — a loyalty reward, a reorder, a new channel signup — ask for one more piece of information. Over time you build a rich, consensual customer profile without creating friction at the first interaction.
360-degree customer view
Unify login identity with your CRM, CDP, loyalty platform, and eCommerce data. LoginRadius integrates with 100+ platforms including Salesforce, Klaviyo, Segment, and Shopify — so every customer action enriches a single profile every team can act on.
Consent-first data capture
Every data collection event is tied to an explicit, logged customer consent. LoginRadius manages consent records across GDPR and CCPA so your customer data is always permission-based, audit-ready, and the foundation of trust — not a liability.Scale To Meet Seasonal Demands & Spikes
<100ms
API Response Time
100%
Uptime
1.5B+
Identities managed every month
240K
RPS
Secure Transactions Without Disrupting The
Shopping Experience
Fraud Prevention for High-Traffic Campaigns
During Black Friday, cart abandonment globally ran between 73–78% — with bots and credential stuffing attacks spiking alongside legitimate traffic. LoginRadius' real-time risk engine separates the two: blocking fake signups and suspicious logins without slowing down the genuine customers spending money.
Secure High-Value Transactions
Enforce step-up authentication for high-ticket purchases, bulk orders, and loyalty point redemptions. Apply additional security measures only when necessary to minimize disruptions for trusted users.
Multi-Channel Authentication
Mobile accounts for 85% of cart abandonment — largely because login friction is worse on mobile. LoginRadius ensures customers who authenticate once stay authenticated across desktop, kiosk, and in-store — no repeated logins, no re-entered passwords, no drop-off.
Account Takeover Protection
Consumer brand accounts are high-value targets — loyalty points, saved payment cards, and purchase history make them attractive to attackers. LoginRadius' adaptive MFA and anomaly detection challenges logins that look suspicious — unusual location, new device, off-hours access — without interrupting a trusted customer mid-checkout.
Compliance That Builds Customer Trust, Not Just IT Checkboxes
Automate Privacy & Consent Management
Ensure GDPR, CCPA, and global data compliance with built-in tools for data access, consent tracking, and privacy policy enforcement without added complexity.Protect Payment Data
Secure credit card transactions and payment processing with PCI-DSS-ready encryption, tokenization, and strict access controls, reducing fraud risk.Enable Transparent Auditing
Track customer activity, authentication events, and administrative actions with detailed audit logs.Cookie-less, consent-based personalisation
Third-party cookies are gone. LoginRadius captures explicit, logged consent at every touchpoint — signup, loyalty enrolment, preference update — so your personalisation engine runs on clean, compliant first-party data.Global data residency
Selling across multiple regions? LoginRadius lets you define where each customer's data lives — EU-resident data stays in the EU, APAC data in APAC. Data residency controls are built in, not bolted on.
Resources
Go Deeper on Consumer Brand Identity
Go Passwordless with Passkeys by LoginRadius
Watch our on-demand webinar to learn how passkeys replace passwords with secure, frictionless logins. See how LoginRadius makes it simple for developers, product teams, and security leaders to implement passkeys in minutes.
LoginRadius Single Sign-On
Say goodbye to the hassle of multiple accounts with LoginRadius Single Sign-On (SSO)! Many companies operate across various websites and applications, each with its own identity management system. This often leads to fragmented customer experiences, as customers are required to register separately for each domain or application. Download our datasheet to discover how LoginRadius SSO enhances user convenience and streamlines authentication, improving both customer satisfaction and business efficiency!
How LoginRadius CIAM Powers Secure and Seamless Identity for Consumer Brands
Consumer brands compete on experience, trust, and personalization—and identity sits at the center of it all. In this blog, we explore how LoginRadius Customer Identity and Access Management (CIAM) helps consumer brands deliver secure, frictionless authentication, protect customer accounts, and enable personalized digital experiences at scale.