Modern CIAM for High-Growth B2C Businesses

Don’t build identity from scratch. LoginRadius gives you enterprise-grade CIAM out of the box -
designed for your high-growth consumer app that needs secure onboarding, frictionless logins,
and personalized experiences at scale.

heroIamge
35+

Multi-region Data Centers

100%

Uptime

240K

Login Requests per second

1.5 B+

Identities managed every month

Everything You Need to Authenticate Users

Reduce password fatigue with Passwordless Login

Let users skip the password and sign in with a one-time code or magic link, sent via email or SMS. Configure experiences for different user segments without adding friction or complexity.
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Eliminate fraud attacks using Passkeys

Let users log in with a fingerprint, face scan, or device PIN—no passwords, no phishing risk. Works across devices and platforms using FIDO2.
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Boost conversions with quick social logins

Support 40+ social providers out-of-the-box, including Google, Facebook, LinkedIn, GitHub, Apple, and more. Reduce sign-up friction and boost conversion with one-click onboarding.
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Strengthen account security using enhanced password logins

Support traditional email and password login with built-in security controls, including dictionary checks, common password detection, and configurable complexity rules.
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Effortlessly Connect Users Across Devices, Brands and Apps

Collect First-Party User Data Across Devices

Let users move seamlessly across your web and mobile properties with one login. Support BYOI(Bring Your Own Identity) with prebuilt integrations for Ping Identity, Azure AD, Okta, and more.
First-Party User Data

Federated Login for Cross-App Continuity

Connect users across your apps, brands, and partner services with scalable identity federation. Use standards like SAML, OAuth, and OpenID Connect to unify authentication across external providers.
Federated Login

Enterprise-Grade Security Built for Scale and Trust

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Reduce Risk Using Adaptive Authentication

Evaluate contextual signals like device type, IP reputation, geolocation, and login velocity. Trigger step-up verification automatically when risky behavior is detected.

Fraud Prevention with Step-Up Authentication

Enforce additional authentication layers for high-risk actions like payment initiation, profile updates, or accessing restricted content—without disrupting everyday logins.

Secure Everyone via Multi-Factor Authentication(MFA)

Add an extra layer of security with flexible MFA options, including SMS and email OTPs, authenticator apps, push notifications, passkeys, and Duo Security.

Advanced Attack Protection

Defend against credential stuffing, brute-force attacks, and bot-driven abuse. Leverage built-in detection for breached passwords and suspicious login behavior.

Regulatory Compliance

Comply with GDPR, CCPA, SOC2, and other major frameworks. Built-in tools support user consent, data access, and the right to deletion.

Power Profile Management With Customizable Access Control

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Flexible Role Management

Assign predefined or custom roles like Admin, Moderator, or Standard User with dynamic updates based on user behavior, subscription tier, or profile metadata.
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Flexible Data Schemas & Custom User Attributes

Store structured customer profiles with support for metadata, preferences, and custom fields—all queryable in real time.
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Multi-Tenant Architecture

Isolate user data, roles, and access controls across regions, brands, or business units. Support tenant-specific configurations, custom branding, and data residency requirements—without duplicating your identity stack.

Build Brand Experience That Feels Native To Your Product

Branded Hosted Pages - With No Coding

Create hosted pages for every step in the identity journey, from Login, Signup, MFA, Password Reset, and more, each with distinct messaging and layout.

AI-Powered Branding

Generate on-brand authentication experiences using AI-assisted theming. Automatically align fonts, colors, and layouts with your product’s look and feel.

Multiple Brand Support

Manage multiple brand identities across regions, products, or business units. Apply unique themes and flows per brand without duplicating your stack.

Full Customization

Fine-tune every UI element using custom HTML, CSS, and JavaScript. Control layouts, error states, button styling, and more.

Progressive Profiling

Gradually collect customer data over time through dynamic forms. Ask for the right details at the right moment—without adding friction to the signup experience.

Customer Analytics

Get insights on customer behavior at a device level, demography, login/sign up and usage patterns.

Fast-Track Your Auth Integration. Go Live in Hours, Not Weeks.

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No-Code Identity Orchestration

Design and automate identity workflows using a drag-and-drop builder with prebuilt actions and third-party integrations.
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Ready-to-Use SDKs

Speed up integration with SDKs available for major programming languages.
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APIs for Seamless Integration

Easily embed authentication, user provisioning, and access management into your partner ecosystem with flexible APIs.
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Custom Workflows

Build workflows that match your business—from onboarding and progressive profiling to consent management and access control.

Customer Identity Simplified.

No Complexity. No Limits.
Thousands of businesses trust LoginRadius for reliable customer identity. Easy to integrate, effortless to scale.

See how simple identity management can be. Start today!