LoginRadius vs Amazon Cognito

LoginRadius: Faster Time-to-Market with No-Code CIAM

LoginRadius is a purpose-built identity platform with

  • Out-of-the-box passwordless options.
  • Pull-fledged adaptive MFA.
  • Full UI control—without need for Lambda coding.

Amazon Cognito is a gateway to AWS Workforce IAM. And that is it.
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Why Choose LoginRadius over Amazon Cognito

Out-of-the-Box Passwordless & Passkey

  • LoginRadius offers native support for passkeys (FIDO2/WebAuthn), magic links, and OTP logins.
  • Cognito requires custom flows and extra coding to enable similar experiences.

Adaptive MFA Without Extra Setup

  • LoginRadius provides built-in adaptive MFA and push-based authentication.
  • Cognito supports only basic SMS/TOTP MFA and needs Lambda coding for risk-based policies.

Full Control Over User Experience

  • With hosted pages, no-code editors, and SDKs, LoginRadius lets you fully customize login and registration flows.
  • Cognito’s hosted UI offers only limited branding tweaks.

Enterprise-Grade Security & Compliance

  • LoginRadius delivers GDPR, SOC 2, ISO, and advanced breach detection natively.
  • Cognito inherits AWS compliance but lacks identity-specific protections like compromised password detection.

Purpose-Built CIAM, Not Just AWS Add-On

  • LoginRadius is designed specifically for customer identity, scaling globally with high performance and rich B2C features. 
  • Cognito is primarily a gateway to AWS IAM.

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LoginRadius vs Amazon Cognito: Feature by Feature

The below table compares LoginRadius and Amazon Cognito across authentication, security, customization, and scalability.

Feature
loginRadius
Amazon
Authentication & Authorization
High Throughput (<100 ms latency, hundreds of thousands RPS)
Supported
Limited
Proven Scale (supporting 150M+ identities)
Supported
Supported
OTP via SMS or Email
Supported
Supported
Magic Links / Passwordless via email
Supported
Limited
(via AWS Lambda triggers)
Passkeys (FIDO2 / WebAuthn)
Supported
Supported
Adaptive / Risk-Based MFA
Supported
Limited
(Advanced security features add on)
Passwordless
Built-in Push Notification Login (One-Tap Approval)
Supported
Not Supported
Native cross Device/QR Code Login
Supported
Not Supported
Static, User-defined PIN Authentication
Supported
Not Supported
No-Code Workflow Builder for Passwordless
Supported
Limited
(via AWS Lambda triggers)
One-Touch Login for New Users (Non-OTP)
Supported
Limited
(via custom Lambda logic)
MFA
Security Question as Native MFA option (as a Factor)
Supported
Not Supported
Adaptive MFA via Risk Score Policy (No Code)
Supported
Limited
(via Plus tier)
No-code Step-Up Authentication (MFA for Sensitive Actions)
Supported
Not Supported
Email OTP as an MFA Factor
Supported
Not Supported
RBA
IP/Location History Retention Policy
Supported
Not Supported
Browser-Based Risk Detection
Supported
Limited
(relies heavily on IP, device fingerprinting)
Native Admin Alert for Risky Login
Supported
Not Supported
Configurable Risk Thresholds (Per-Action/Per-Factor)
Supported
Not Supported
Custom Risk Rules/Signals Integration
Supported
Not Supported
Identity Orchestration
Visual No-code Workflow Builder (Drag-and-Drop Canvas)
Supported
Not Supported
Conditional Logic Node (No-Code Branching)
Supported
Limited
(via Lambda functions)
No-code Progressive Profiling Node (Step-wise Data Collection)
Supported
Limited
(via custom Lambda logic)
Native A/B Testing of Identity Flows
Supported
Not Supported
Federation & Single Sign-On
SAML / OIDC Enterprise Federation
Supported
Supported
OAuth 2.0 / OIDC Authorization Server
Supported
Supported
Identity Broker (IdP-to-IdP/Multi-IdP Hub)
Supported
Not Supported
Account Linking Between Federated & Local Accounts
Supported
Limited
(via custom Lambda triggers)
SP-Initiated SSO to Multiple SAML Providers
Supported
Limited
(via custom domain logic)
Security & Risk Management
Built-In Breach/Compromise Password Detection
Supported
Limited
(Advanced security features add on)
Behavioral Risk Scoring (e.g., Typing Cadence)
Supported
Not Supported
Brute-Force / Bot Lockout Controls
Supported
Not Supported
Pre-Authentication Bot/Spam Domain Blocking
Supported
Not Supported
Direct Configurable Geo-Velocity Thresholds
Supported
Not Supported
Experience Layer
Built-in No-Code / Low-Code Workflow Builder
Supported
Not Supported
Hosted Login UI – Visual/Themed Customization
Supported
Limited
Full UI Component Library (Web, Mobile)
Supported
Not Supported
Developer Tooling
SDKs across multiple platforms (Web & Mobile)
Supported
Supported
CLI Tool for Configuration & Management
Supported
Supported
Plugin/Integration Ecosystem (e.g., fraud, analytics)
Supported
Limited
Brute-Force / Bot Lockout Controls
Supported
Not Supported
Administration & DevOps
Real-Time Logging / Admin Dashboard
Supported
Limited
Audit Trails / Analytics / Activity Logs
Supported
Limited

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Thousands of businesses have already moved away from the complexity of Amazon Cognito. With LoginRadius, you get a modern CIAM platform that’s faster to implement, easier to scale, and built for customer-first experiences.
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