LoginRadius vs Entra ID

Accelerate Sign-Ups Without Policy Bottlenecks

LoginRadius is a purpose-built identity platform with

Developer-first, minimal admin overhead.
Full-brand control; customizable, bespoke identity UX.
Contractual region-of-choice hosting across global regions.

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See why LoginRadius is better than Microsoft Entra ID

Top Reasons Why Brands Switch From Microsoft Entra ID to LoginRadius

Passkeys & Passwordless: Built-In and Ready to Go

Microsoft Entra ID: Passkeys/passwordless configured via Azure user flows and policies; UX feels Azure-centric.
LoginRadius: Streamlined WebAuthn/passkeys and passwordless in unified flows—minimal plumbing.

Branding & UX Control: Your Design, Not Templates

Microsoft Entra ID: Branding within predefined templates and Microsoft patterns.
LoginRadius: Fully themed, bespoke sign-up/sign-in with no-code theming and granular control.

Orchestration & Iteration Speed: Ship Changes Weekly

Microsoft Entra ID: Policy-heavy admin workflows slow CX experiments and rollouts.
LoginRadius: Drag-and-drop orchestration; promote changes fast without lengthy change boards.

Social & Identity Providers: Consumer-First by Default

Microsoft Entra ID: Google/Apple/Facebook supported, but setup runs through Azure admin/config sprawl.
LoginRadius: One-click social logins with unified profiles and dev-friendly APIs/SDKs.

Data Residency & Control: Compliance by Design

Microsoft Entra ID: Residency tied to chosen Azure geography; re-locating later is complex.
LoginRadius: Contractual region-of-choice hosting (US, Canada, EU, APAC) with simpler migration paths.

Team Ownership: Product-Led, Not Ticket-Led

Microsoft Entra ID: IT-admin centric; CX tweaks depend on tickets and approvals.
LoginRadius: Developer-first APIs with CX/marketing controls for rapid iteration.

Recognized by Leading Industry Analysts

LoginRadius vs Entra ID — Feature by Feature.

From security to scale: built-in bot defense, identity orchestration - ready on day one

Authentication & Authorization

Passwordless (Passkeys, Magic Links)

MFA (Push, TOTP)

Sophisticated risk-based adaptive MFA (location, user behavior, etc.)

Credential management

Out-of-Band Authentication (OOBA)

Passwordless

Email and TOTP

Out-of-box-smart login

(requires custom Azure policies)

Knowledge based authentication (KBA)

(lacks native KBA)

Security & Risk

Built-in Fraud Detection (Comprehensive with advanced risk scoring)

(LoginRadius Authenticator)

(requires P2 licensing)

Real-Time Identity Alerts that are customizable and granular

(requires complex integration)

Breached password screening

(complex custom code)

Password generator

MFA

Native Push Notifications for MFA

Proprietary Authenticator App for Push MFA

(LR Authenticator)

Out-of-the-Box Configurable Push Notification Timeout

(lacks direct settings)

Direct Customization of Notification Messages

(lacks direct customization)

RBA

Step up authentication based on risk

30 Days Retention for MFA Event Audit Logs

Federation & Single Sign-On

Enterprise scale and SLA backed API

SAML 2.0 Support

OIDC / OAuth2 Support

Social Login Integrations

Multiple IDP Integration

Identity Orchestration (IO)

Drag-and-Drop Orchestration of Authentication Flows

(rigid user flows)

Built-in Real-Time Orchestration Monitoring

(complex data export & analysis)

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