Microsoft Entra ID vs Google Cloud IAM
Which One Is A Better Workforce IAM?
Read on to find out what they reveal:
- Microsoft Entra ID's Ubiquity and Integration with M365/Azure makes them a fan favorite.
- Google Cloud IAM offers Native Google Cloud Integration & Context-Aware Access.
- Microsoft Entra ID and Google Cloud IAM suit best for Mid-Market & Enterprise.( Link )

Industry Analysts pick Microsoft Entra ID over Google Cloud IAM
By the way, if you are looking for a CIAM platform, do explore LoginRadius, which has been recognized as an overall leader by Kupingercole, ahead of Microsoft Entra ID!
Your Peers pick Microsoft Entra ID over Google Cloud IAM
ProsJIT vendor accessautomated password rotationsleast-privilege workflow setup
Consremote access unstable
ProsWorks with Microsoft environmentself-service password resetStrong SSO and MFA
ConsInitial Config is hard
When we were looking for an customer identity management platform, we tried a lot of big companies. Of which some were too expensive, and some were not feature-rich enough. We needed something that was as powerful as it was cost-effective. That’s when we found LoginRadius, and it was kind of exactly that right fit—easy to use, feature-rich, and had reasonable pricing.

Why Organizations Choose LoginRadius for CIAM

Purpose-built CIAM

Expert Support - NOT Outsourced!

Developer-Supported Deployment

Flexible Partnership
We believe that the best CIAM platform is one that is purpose-built for your use cases and can help your developers go-to market quickly. See for yourself.
Feature-by-Feature Comparison
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