Microsoft Entra ID vs Google Cloud IAM

Which One Is A Better Workforce IAM?

Read on to find out what they reveal:



  • Microsoft Entra ID's Ubiquity and Integration with M365/Azure makes them a fan favorite.
  • Google Cloud IAM offers Native Google Cloud Integration & Context-Aware Access.
  • Microsoft Entra ID and Google Cloud IAM suit best for Mid-Market & Enterprise.
    ( Link )
See how Microsoft Entra ID fares against competitors

Industry Analysts pick Microsoft Entra ID over Google Cloud IAM

INDUSTRY LEADER
By the way, if you are looking for a CIAM platform, do explore LoginRadius, which has been recognized as an overall leader by Kupingercole, ahead of Microsoft Entra ID!

Your Peers pick Microsoft Entra ID over Google Cloud IAM

Microsoft Entra ID
ProsJIT vendor accessautomated password rotationsleast-privilege workflow setup
Consremote access unstable
Google Cloud IAM
ProsWorks with Microsoft environmentself-service password resetStrong SSO and MFA
ConsInitial Config is hard

When we were looking for an customer identity management platform, we tried a lot of big companies. Of which some were too expensive, and some were not feature-rich enough. We needed something that was as powerful as it was cost-effective. That’s when we found LoginRadius, and it was kind of exactly that right fit—easy to use, feature-rich, and had reasonable pricing.

City of Rochester

Why Organizations Choose LoginRadius for CIAM

Purpose-built CIAM

Purpose-built CIAM

Expert Support - NOT Outsourced!

Expert Support - NOT Outsourced!

Developer-Supported Deployment

Developer-Supported Deployment

Flexible Partnership

Flexible Partnership

We believe that the best CIAM platform is one that is purpose-built for your use cases and can help your developers go-to market quickly. See for yourself.

Feature-by-Feature Comparison

Parameter
Microsoft Entra ID
Google Cloud IAM
General Assessment & Market Position
Conducive pricing models for Startups
Lower if in MS ecosystem
Supported
Prevalent in SMB and Mid Market Segments
Supported
Supported
Shines in the Enterprise Market Segment
Supported
Supported
Authentication
Password restrictions
Supported
Supported
MFA
Supported
Supported
Risk-based authn
Limited
(requires Entra ID P2 license)
Limited
(in higher plans only)
SSO for multi applications
Supported
Supported
Social Login
Supported
Supported
Magic Links phone and email
Supported
Supported
Biometrics
Supported
Supported
FIDO Keys
Supported
Supported
Push notification MFA
Supported
Supported
SAML, OAuth 2.0, OIDC
Supported
Supported
Authorization
RBAC
Supported
Supported
ABAC
Supported
Limited
(complex policy creation)
Fine-grained authorization
Supported
Supported
Identity Governance and Administration
Universal Directory and security
Supported
Supported
SSPR
Limited
Supported
Automated Provisioning/de-provisioning
Supported
Limited
(in higher plans only)
Access updates and recertification
Limited
(requires P2/Governance)
Not Supported
Attestation/Audit logs for compliance reporting
Limited
(requires P2/Governance)
Supported
Segregation of Duties
Supported
Not Supported
Policy-based entitlement management
Limited
(requires P2/Governance)
Supported
Access dashboards
Limited
(requires P1/ P2/Governance)
Limited
(in higher plans only)
Risk scoring
Limited
(requires P2 license)
Limited
(in higher plans only)
Priviledges Access Management
Secure Vault
Limited
(via Azure Key Vault)
Not Supported
Automated Rotation
Limited
(via Azure Key Vault)
Not Supported
Credential Injection
Supported
Not Supported
Session Recording & Monitoring
Not Supported
Not Supported
Just-In-Time (JIT) Access
Supported
Supported
Privilege Elevation and Delegation Management (PEDM)
Supported
Supported
Orchestration & Workflow
Robust Journey Orchestration Platform
Limited
Not Supported
Workflow Tool for Automating Administrative Tasks
Limited
Limited
(lacks no-code visual builder)
No-Code Tool for User Journeys
Limited
Not Supported

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