Customer Profiling
Gain deeper insights into your customers by building rich customer profiles from your first-party data
Why Do Companies Need Customer Profiling?
Improve Customer Understanding
The core of effective marketing is relevance. Identity and data silos are the biggest roadblocks in understanding your customers and delivering truly relevant and engaging information. With a customer profiling solution, your marketing team can capture user data to build rich personas and help you stop wasting advertising dollars on irrelevant marketing.
Eliminate Marketing Inefficiencies
When customer data is not stored in one unified place, manual analysis is usually required. Sometimes even involving your engineering team to help you gather the data you need. When all of your customer data is available at the click of one button, your efficiency improves significantly.
Keep Data From Going Stale
In the digital world, it doesn’t take long before your data is out-of-date. And using old data leads to incorrect marketing decisions. When customer profiling is combined with the power of social login, first-party data is collected right from the source and updated every time your customer logs in.
