Customer Profiling
Gain deeper insights into your customers by building rich customer profiles from your first-party data
Why Do Companies Need Customer Profiling?
Lack Of Customer Understanding
The core of effective marketing is relevance. Identity and data silos are the biggest roadblocks in understanding your customers and delivering truly relevant and engaging information. With a customer profiling solution, your marketing team can capture user data to build rich personas and help you stop wasting advertising dollars on irrelevant marketing.
Marketing Inefficiencies
When customer data is not stored in one unified place, manual analysis is usually required. Sometimes even involving your engineering team to help you gather the data you need. When all of your customer data is available at the click of one button, your efficiency improves significantly.
Out-Of-Date Data
In the digital world, it doesn’t take long before your data is out-of-date. And using old data leads to incorrect marketing decisions. When customer profiling is combined with the power of social login, first-party data is collected right from the source and updated every time your customer logs in.
What You Get From Customer Profiling
Centralized Data
Our platform integrates with hundreds of third-party tools. With a constant two-way sync, it unites all this data together giving you a complete overview of the customer journey. Storing all data in one place also makes it easier for your marketing team to analyze the entire customer base, allowing them to make smarter decisions.
Rich Customer Profiles
Using first-party data and the power of social login, you can collect valuable information on your customers that is up-to-date at all times. You can even collect custom object data to provide a personalized experience for each consumer.
Social LoginCentralized Security
Manage consent and privacy for your entire database with unified identities, helping to eliminate engineering time and protect your organization by maintaining regulatory compliance at all times.