Simplify Retail Experience From Sign-In To Checkout
Add secure, frictionless authentication to your online store. Prevent account takeovers. Unify access for partners, suppliers, and collaborators.

Cut Cart Abandonment by Unifying Identity
Access Control
Personalize user journeys
Branded experiences using AI

Cut Cart Abandonment by Unifying Identity

Flexible Authentication

Access Control

Personalize user journeys

Branded experiences using AI
Scale To Meet Seasonal Demands & Spikes
<100ms
API Response Time
100%
Uptime
1.5B+
Identities managed every month
240K
RPS


Build Customer Profiles Over Time With Progressive Profiling
Collect customer data at their pace. Gradually build profiles as they interact with your platform, ensuring faster sign-ups and a seamless experience.
Personalized Marketing in Retail Made Easy

Secure And Compliant For Retail Usecases

Built-In Compliance & Data Privacy
Stay compliant with GDPR, SOC 2 Type II, and other global standards using integrated privacy tools.

Standards-Based Security Protocols
Leverage OAuth 2.0 and OpenID Connect to power secure, interoperable authentication across apps and services.

Adaptive Multi-Factor Authentication
Apply intelligent, risk-aware MFA that adjusts authentication based on user behavior, location, and device context—enhancing security without added friction.
Built To Power Modern Retail Agility

Live Event Support
Handle login surges during high-demand events with scalable infrastructure and on-demand engineering support. You also get a detailed performance insight after the event.Own First-Party Data to Personalize experiences
Stop bots and automated attacks
Passkeys, adaptive MFA or recaptcha requests applied based on real-time risk signals to stop bots and account takeover attacks.
Fraud prevention using AI-based anomaly detection
AI-based anomaly detection at transaction level can identify fraud and alert you to eliminate these attacks on your store.
Regional Data Storage
Comply with data residency laws and enhance performance by storing user data in their local regions (choose from 35+ globally distributed data centers).
Streamlined Onboarding & Access For Your Retail Partner Network
