When it comes to handling consumer data, most companies tend to focus on the legal limitations placed by regional law enforcing institutions.

However, stakeholders (primarily consumers) tend to see non-consensual use of their data as a breach of trust. They
expect organizations to take a far broader approach towards data stewardship.

To segment this saga of trust and mistrust further, enterprises should have an in-depth look at the widening consumer trust gap across the globe.

This ebook will look into how companies can use various measures to reap significant rewards like consumer influx, increased profitability, and create a differentiated brand image with a competitive edge. You will learn: