2024 Consumer Digital Identity Trends Report
We analyzed over 1.17 billion consumer identities to uncover exactly how modern users want to log in.
Download and read the report to find the specific authentication methods that are driving a 42% higher return rate for businesses right now.
Download and read the report to find the specific authentication methods that are driving a 42% higher return rate for businesses right now.
Today, consumers want their interactions to be quick, smooth, and hassle-free no matter where or what device they’re using.This is especially true when it comes to the 'login experience'—it’s a make-or-break point of your relationship with customers.
Our annual consumer report has been helping businesses understand how consumer preferences are evolving every year and the key trends they should factor in when shaping their login experience.
What’s Inside
Don't rely on guesswork to build your customer journey. We broke down data from over a billion identities to show you what is actually working in 2024.
- The "Retention Secret" is Passwordless - If you want users to come back, remove the friction. Our data shows that passwordless login drives the highest return rate (42.43%), beating out phone login and standard email/password methods.
- The "Forgot Password" Fatigue is Real - Despite all the tech advancements, 25.38% of active consumers still engage with the "forgot password" tool.
- The Security Gap You Can Close - While threats are rising, 48.77% of companies still do not offer Multi-Factor Authentication (MFA).
- Demographics define Preference - One size does not fit all. If your audience is 18–25 years old, over 55% of them prefer Social Login. However, if your users are over 50, nearly 78% still prefer standard email registration.
Download the full report to find out more of such meaningful insights and the solutions using which you can drive your revenue growth!
Key Takeaways From The Consumer Digital Identity Trends Report 2024
What percentage of consumers actually retrieve passwords?
Breaking the Authentication Barrier
Free Forever: Because Authentication Shouldn't Be a Bottleneck for Innovation
What’s Included: For B2B Use Cases
How Do We Compare to Other Platforms?
What percentage of consumers actually retrieve passwords?
