2024 Consumer Digital Identity Trends Report
Discover how consumer preferences have evolved over the years and the key trends businesses should consider when shaping their login experiences.
We analyzed over 1.17 billion consumers on our identity platform and mapped how authentication demands are changing.

What’s inside?
Check out this report for an inside scoop on the latest global consumer identity trends in 2024. Learn how consumers are navigating digital identities as we break down their behavior trends and lifecycle in detail.Key Highlights
- Seamless Integration with Modern Platforms
- Advanced Security & Authentication
- Optimized for Performance & Scalability
- Comprehensive Customer Support
Key Takeaways From The Consumer Digital Identity Trends Report 2024
What percentage of consumers actually retrieve passwords?
Breaking the Authentication Barrier
Free Forever: Because Authentication Shouldn't Be a Bottleneck for Innovation
What’s Included: For B2B Use Cases
How Do We Compare to Other Platforms?

What percentage of consumers actually retrieve passwords?


This is especially true when it comes to the 'login experience'—it’s a make-or-break point of your relationship with customers.
Our annual consumer report has been helping businesses understand how consumer preferences are evolving every year and the key trends they should factor in when shaping their login experience.

