LoginRadius Passwordless Login with Magic Link or OTP Product Sheet
Empower your consumers with a one-click authentication solution. Replace traditional passwords with dynamic magic links or OTPs to combine registration and login into a single step, reducing friction and enhancing account security.Key Benefits
Streamlined User Experience
Eliminate the need for consumers to create or remember passwords. By combining registration and login actions into a single step, you significantly reduce user friction.
Increased Consumer Engagement
Offer convenient, modern authentication methods. Because popular applications like Medium, Slack, and Facebook use this trendy method, consumers are already familiar with the flow.
Enhanced Account Security
Magic links and OTPs are dynamically generated and sent directly to a user's email or phone upon request, effectively sidelining common account takeover methods that exploit static passwords.
Why LoginRadius
Unified Login Flow for All Users
The login flow remains exactly the same for both new and existing consumers. LoginRadius automatically creates a new account if the email or phone number isn't registered, or logs the user directly in if the account already exists.
Granular Authentication Settings
The LoginRadius Admin Console allows you to easily configure security parameters, including the maximum number of request limits within a timeframe, disable durations for exceeded limits, and token expiry times.
Fully Customizable Communications
Personalize the email and SMS templates your consumers receive during login. You can add, edit, or delete templates to support various authentication events, or use them for multilingual and personalized use cases.
Flexible Implementation
Deploy the feature exactly how you need it. Options include using the pre-designed Identity Experience Framework (IDX), utilizing JavaScript libraries for an embedded page, or building a fully customized experience with open-source web and mobile SDKs and APIs.
Adaptive Security Measures
Track failed login attempts and manage token expiry times to deploy adaptive security responses, such as disabling access for a limited time or sending alert notifications.
See What Others Say About LoginRadius


Matt Curylo
Associate Vice President of UXBroadcastMed

Elizabeth Melito
Product OwnerCBC

Elliot Biggs
Chief Information OfficerC-Quence

Ralph Becker-Heins
Chief Executive OfficerSafebridge

Matt Curylo
Associate Vice President of UXBroadcastMed

Elizabeth Melito
Product OwnerCBC

Elliot Biggs
Chief Information OfficerC-Quence

Ralph Becker-Heins
Chief Executive OfficerSafebridge

Matt Curylo
Associate Vice President of UXBroadcastMed

Elizabeth Melito
Product OwnerCBC

Elliot Biggs
Chief Information OfficerC-Quence

Ralph Becker-Heins
Chief Executive OfficerSafebridge