Social login allows consumers to authenticate with their existing login information from a social network provider like Facebook, or Google. It means the consumer can simply sign into a third party website without having to create a new account for the website.
Social login simplifies registration and login for consumers. For this primary reason, social login is gaining popularity among ecommerce brands and retailers looking to turn visitors into buying customers.
By allowing users to register and verify themselves with a simple click through their existing social media profile eliminates the need for long registration forms, and password recovery.
Infact, 70.69% of 18-25 year-olds prefer social login in the LoginRadius' Consumer Identity Trend Report 2020.
How Does Social Login Work
You don't need to do a lot for work to implement social login. Here's how it works.
Step 1: The consumer chooses the desired social network provider upon entering an application.
Step 2: A login request is sent to the social network provider.
Step 3: The consumer gets access to the app once the social provider confirms the identity.
Benefits of Social Login
Easy registration: Social login offers simplified, quick and easy registration. It provides the convenience to consumers to register in a single click mitigating the time-consuming process of creating a new account.
Increases consumer sign-up: Since social login offers hassle-free registration, there is a higher possibility of successful sign-up. Also, it induces enhanced consumer experience on a platform.
Reduces cart abandonment: Online shoppers often need to go through mandatory registration during checkout. With social login, it is easier to ensure that consumers are logging in with a single click, leading to reduced cart abandonment.
Reduces bounce rate: It is one of the best options for people who hate filling up the registration form. These consumers do not think twice before exiting from a website. Implementing social login can reduce bounce rate and increase the average site time simultaneously.
Fewer login fails: When consumers do not need to remember usernames and passwords, there is a lesser possibility of login fails.
To learn more about Social login – how it works and advantages, check out the infographic created by LoginRadius.