LoginRadius vs Microsoft Entra ID

Accelerate Sign-Ups Without Policy Bottlenecks

LoginRadius is a purpose-built identity platform with

  • Developer-first, minimal admin overhead.
  • Full-brand control; customizable, bespoke identity UX.
  • Contractual region-of-choice hosting across global regions.
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Why Choose LoginRadius Over Microsoft Entra ID?

Passkeys & Passwordless: Built-In and Ready to Go

  • Streamlined WebAuthn/passkeys and passwordless in unified flows—minimal plumbing.
  • Passkeys/passwordless configured via Azure user flows and policies; UX feels Azure-centric. LoginRadius: Streamlined WebAuthn/passkeys and passwordless in unified flows—minimal plumbing.

Branding & UX Control: Your Design, Not Templates

  • Fully themed, bespoke sign-up/sign-in with no-code theming and granular control.
  • Branding within predefined templates and Microsoft patterns. LoginRadius: Fully themed, bespoke sign-up/sign-in with no-code theming and granular control.

Orchestration & Iteration Speed: Ship Changes Weekly

  • Drag-and-drop orchestration; promote changes fast without lengthy change boards.
  • Policy-heavy admin workflows slow CX experiments and rollouts. LoginRadius: Drag-and-drop orchestration; promote changes fast without lengthy change boards.

Social & Identity Providers: Consumer-First by Default

  • One-click social logins with unified profiles and dev-friendly APIs/SDKs.
  • Google/Apple/Facebook supported, but setup runs through Azure admin/config sprawl. LoginRadius: One-click social logins with unified profiles and dev-friendly APIs/SDKs.

Data Residency & Control: Compliance by Design

  • Contractual region-of-choice hosting (US, Canada, EU, APAC) with simpler migration paths.
  • Residency tied to chosen Azure geography; re-locating later is complex. LoginRadius: Contractual region-of-choice hosting (US, Canada, EU, APAC) with simpler migration paths.

Team Ownership: Product-Led, Not Ticket-Led

  • Developer-first APIs with CX/marketing controls for rapid iteration.
  • IT-admin centric; CX tweaks depend on tickets and approvals. LoginRadius: Developer-first APIs with CX/marketing controls for rapid iteration.

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INDUSTRY ANALYSTS

LoginRadius vs Entra ID — Feature by Feature.

From security to scale: built-in bot defense, identity orchestration - ready on day one

Feature
Microsoft Entra ID
LoginRadius
Authentication & Authorization
Passwordless (Passkeys, Magic Links)
Supported
MFA (Push, TOTP)
Supported
Sophisticated risk-based adaptive MFA (location, user behavior, etc.)
Supported
Credential management
Supported
Out-of-Band Authentication (OOBA)
Supported
Passwordless
Email and TOTP
Supported
Out-of-box-smart login
Supported
Knowledge based authentication (KBA)
Supported
Security & Risk
Built-in Fraud Detection (Comprehensive with advanced risk scoring)
Supported
(LoginRadius Authenticator)
Real-Time Identity Alerts that are customizable and granular
Supported
Breached password screening
Supported
Privacy policy versioning
Supported
Password generator
Supported
MFA
Native Push Notifications for MFA
Supported
Proprietary Authenticator App for Push MFA
Supported
(LR Authenticator)
Out-of-the-Box Configurable Push Notification Timeout
Supported
Direct Customization of Notification Messages
Supported
RBA
Step up authentication based on risk
Supported
30 Days Retention for MFA Event Audit Logs
Supported
Federation & Single Sign-On
Enterprise scale and SLA backed API
Supported
SAML 2.0 Support
Supported
OIDC / OAuth2 Support
Supported
Social Login Integrations
Supported
Multiple IDP Integration
Supported
Identity Orchestration (IO)
Drag-and-Drop Orchestration of Authentication Flows
Supported
Built-in Real-Time Orchestration Monitoring
Supported

Not Happy with Entra ID?

Not Happy with Entra ID?

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