LoginRadius vs SecureAuth

Stop Reusing WIAM as CIAM : Choose LoginRadius

LoginRadius is a purpose-built CIAM platform with

  • Full branding control—without need for coding.
  • A CIAM suite for authentication, user data management and privacy workflows.
  • Built-in compliance and advanced AI-powered MFA.
See why LoginRadius is better than SecureAuth

Why Choose LoginRadius Over SecureAuth (for CIAM)?

Purpose-Built for CIAM

  • LoginRadius: Designed from the ground up for customer identity — scalable, flexible, and privacy-ready.
  • SecureAuth: Primarily focused on workforce IAM; lacks the depth and UX optimization needed for consumer-facing apps.

Modern Passwordless and MFA Experience

  • LoginRadius: Offers a full passwordless suite — passkeys, biometrics, OTP, and push MFA — optimized for frictionless login.
  • SecureAuth: Strong MFA for employees but limited modern passwordless options for customer use cases.

Seamless Registration and User Management

  • LoginRadius: Provides prebuilt and customizable flows for registration, progressive profiling, and self-service account management.
  • SecureAuth: Geared toward directory-based workforce identity; customer data workflows require heavy customization.

Developer-Friendly and Easy to Integrate

  • LoginRadius: Clean APIs, SDKs, and built-in orchestration tools make CIAM integration fast and flexible.
  • SecureAuth: Enterprise-focused setup and legacy architecture create complexity for modern app integration.

Scalable Cloud Infrastructure

  • LoginRadius: Cloud-native platform with global data centers, elastic scaling, and 99.99% uptime SLAs. 
  • SecureAuth: Hybrid and on-prem-first model limits scalability and regional data deployment flexibility.

Fully Customizable Branding and UX

  • LoginRadius: Complete control over UI, email templates, and user journeys to match any brand.
  • SecureAuth: UI customization is limited, making branded, seamless customer experiences harder to deliver.

Privacy and Compliance Built In

  • LoginRadius: Out-of-the-box tools for consent management, GDPR/CCPA compliance, and secure data handling.
  • SecureAuth: Focuses on access control but offers minimal built-in privacy management for end users.

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INDUSTRY ANALYSTS

LoginRadius vs SecureAuth : Feature-by-Feature

The below table compares the LoginRadius and SecureAuth features so that you can choose the best CIAM for your business.

Feature
loginRadius
secureauth
Authentication & Authorization
Breadth of Social Providers
Supported
(40+ Providers)
Limited
(Fewer, major providers only)
Policy-Based Access Control (PBAC)
Supported
Supported
cross Protocol Identity Brokering (Native Feature)
Supported
Limited
(API driven for enterprise)
Multiple Account Linking (Social + Traditional)
Supported
Limited
(Requires more workflow configuration)
Passwordless
cross Device / QR Code Login
Supported
Limited
(Via SecureAuth mobile app push)
Registration Without Password (True Passwordless Onboarding)
Supported
Limited
(Requires policy setup/API customization)
PIN Authentication (Standalone Passwordless Factor)
Supported
Limited
(PIN is used to secure the Authenticator app)
No-code Visual Editor for Passwordless Login Flow Orchestration
Supported
Not Supported
One-Touch Login for New Users (Non-Forced Registration)
Supported
Not Supported
MFA
Email OTP as an MFA Factor
Supported
Not Supported
MFA Integration with Drag-and-Drop Orchestration
Supported
Limited
(Via policy/rules engine)
Security Question MFA (Built-in Factor)
Supported
Supported
Built-in MFA Factor Backup Codes
Supported
Supported
RBA
Browser-Based Risk Detection (Native Factor)
Supported
Supported
Configurable IP/Location History Retention Policy
Supported
Supported
Dynamic Risk-Based UI/UX Integration
Supported
Limited
(Policy driven step up/step down)
Identity Orchestration (IO)
No-Code Visual Workflow Builder
Supported
Limited
(Rules/policy engine for orchestration)
Native A/B Testing of Identity Flows
Supported
Not Supported
Progressive Profiling Node (Step-wise Data Collection)
Supported
Limited
(Via workflow customization/API calls)
Nested/Modular Workflows (Reusable Components)
Supported
Limited
(Via policies/realms/API but less visual)
External API/Webhook Integration Node (Mid-Flow)
Supported
Limited
(Via scripting/policy actions)
Federation & Single Sign-On
SAML 2.0 (IdP & SP)
Supported
Supported
OAuth 2.0 / OpenID Connect (OIDC)
Supported
Supported
Native cross Application Web SSO (within a single brand)
Supported
Limited
(Requires explicit configuration)
Mobile SSO (cross App Session)
Supported
Limited
(Via shared tokens/APIs in mobile dev)
B2B Organization Federation Portal
Supported
Limited
(Requires custom B2B/Admin policy config)
Security & Risk Management
Native Out-of-the-box Breached-password screening
Supported
Not Supported
Native Bot/CAPTHA/WAF Integration
Supported
Limited
(Requires WAF/ReCAPTCHA integration setup)
Brute Force Protection / Account Lockout
Supported
Supported
Developer Tooling
CLI for Self-Service Configuration
Supported
Not Supported
End-to-end Customizable Out-of-the-Box Hosted Login Pages
Supported
Not Supported
Comprehensive, Open-Source SDKs
Supported
Limited
(Focus may be more on core APIs)
Low-Code/AI Branding for UI
Supported
Limited
(Via CSS/templating)
Experience Layer
Out-of-the-box Multi-brand Support
Supported
Not Supported
Drag-and-drop customization of login forms
Supported
Not Supported
No-code Single Click Multi-Lingual / Localization Support
Supported
Not Supported
Out-of-the-box UI for users to manage MFA/profile
Supported
Not Supported
Machine-to-Machine (M2M)
Simple, guided setup for M2M apps in the Admin Console
Supported
Limited
(Via Admin UI, requires deeper OAuth grant config)
Out-of-the-Box OAuth Client Credentials Flow
Supported
Supported
Dedicated M2M API Documentation
Supported
Limited
(documentation is enterprise/workforce focused)
User Management
Dedicated Out-of-the-box Progressive Profiling
Supported
Not Supported
360-Degree Customer View in Admin Console
Supported
Limited
(Profile and security data)
Native Customer Segmentation Tools
Supported
Not Supported
User Lifecycle Automation (Out-of-the-box)
Supported
Limited
(API driven and tied to provisioning policies)

Not Happy With SecureAuth CIAM?

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