AppNexus + LoginRadius
AppNexus is a cloud-based software platform enabling optimization of programmatic online advertising. Through a LoginRadius integration, you can feed your customer profile data directly into AppNexus to optimize your campaigns and drive better results.
Example Use Case
- Your company implements the LoginRadius Identity Platform on your website to allow your site visitors to register for a free trial.
- After the trial period is done, some customers cancel their free trial instead of converting it into a permanent customer.
- The data collected from each of these canceled customers are automatically fed into your AppNexus account where you set up a Facebook ad campaign that retargets these contacts.
- After retargeting for 2 months, you’re able to motivate some of these canceled customers to come back and become permanent customers.
