Example Use Case
- Your company implements the LoginRadius Identity Platform on your website to allow your site visitors to register for a free trial.
- After the trial period is done, some customers cancel their free trial instead of converting into a permanent customer.
- The data collected from each of these cancelled customers is automatically fed into your AppNexus account where you set up a Facebook ad campaign that retargets these contacts.
- After retargeting for 2 months, you’re able to motivate some of these cancelled customers to come back and become permenant customers.