AppNexus is a cloud-based software platform enabling optimization of programmatic online advertising.Through a LoginRadius integration, you can feed your customer Profile Data directly into AppNexus to optimize your campaigns and drive better results.
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Example Use-Case
- Your company implements LoginRadius’ Customer Registration Service on your website to allow your site visitors to register for a free trial.
- After the trial period is done, 100 people cancel their free trial instead of converting into a permanent customer.
- The data collected from each of these cancelled customers is automatically fed into your Appnexus account where you set up a Facebook ad campaign that retargets these contacts.
- After retargeting for 2 months, you’re able to motivate 15% of these customers to come back and become paying customers.