Oracle BlueKai + LoginRadius

BlueKai’s Data Management Platform (DMP) centrally organizes a company’s customer and audience data in the cloud. Through a LoginRadius integration, you can feed your customer profile data directly into BlueKai’s 3rd party data marketplace to augment a customer’s proprietary data with actionable information on more than 700 million profiles.
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Example Use Case

  1. Implement the LoginRadius Identity Platform on your websites.
  2. Add custom registration forms and social login icons to your registration, login, checkout, and landing pages.
  3. Collect customer profile data each time your customer registers or logs into your websites.
  4. Profile data points are sent directly to BlueKai. Your existing profiles are enriched while new profiles are created for new customers.
  5. Use these profiles to develop highly personalized relationships with customers and drive up your revenue.

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Customer Identity, Simplified.  

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