The State of Consumer
Identity Trends 2023
Be the first to know where your customers are headed, and get exclusive access to insights on consumer behavior trends and lifecycles surrounding digital identities.
How To Build A Digital Identity That Customers Can Trust?
The world is changing, and so are the ways in which consumers interact with their digital identities. Advances in artificial intelligence and the increasing interconnectedness of our global society have transformed businesses and led to a new generation of consumers who expect seamless and intelligent access to products and services. So, how do businesses stand out from their competition? How is customer behavior changing, and what digital identity verification trends will unfold in 2023?Key Highlights
- Which authentication methods do end-users prefer?
- Which identity verification methods do end-users prefer?
- What performance benchmarks should businesses aim for to meet industry standards?
What’s Inside
This report moves beyond theory and offers benchmarks based on real data from 500+ brands. You will see exactly how friction impacts your customer retention. Learn why keeping it simple drives higher conversions as we break down exactly how to tailor your login options to your specific audience demographics. Discover why the market is shifting toward authenticator apps over SMS, and how you can implement extra security without killing your conversion rates.
- The "Return Rate" Revelation: Stop guessing which login method brings customers back. Our data reveals that passwordless login yields the highest return rate at 41.33%, significantly outperforming standard and social logins.
- The Sweet Spot for Registration Forms: Are you asking for too much information? We found that nearly 75% of companies stick to between 5 and 7 fields to balance data collection with user experience.
- Generational Divides in Authentication: One size does not fit all. While 78.58% of users over 50 prefer standard email logins, Gen Z (18-25) is driving the surge in social login usage.
- The State of Multi-Factor Authentication (MFA) Security is paramount, yet 51.39% of companies still don't offer MFA.
Top Takeaways From The Consumer Digital Identity Trends Report 2023
How many fields do companies prefer to have on their registration form?
Which authentication method gets the highest return rate?
Which age group is dominating the social media platforms in 2023?
How social login preferences differ across North America?
How social login preferences differ across APAC regions?
How many fields do companies prefer to have on their registration form?
